You’ll Either Love or Hate the First Chanel Campaign Without Karl Lagerfeld

We’re still coming to terms with the tragic loss of Karl Lagerfeld as the house of Chanel is still trying to find its footing in his absence. Back in March, Virginie Viard presented Lagerfeld’s last collection for the iconic French fashion house and now the campaign is finally here. Styled by Carine Roitfeld, models Kris Grikaite, Rebecca Leigh Longendyke, Vittoria Ceretti, Jing Wen and Mona Tougaard appear in the studio-shot ads. The collection is showcased beautifully since the girls were captured before a clean white backdrop with the sleek art direction paying tribute to Lagerfeld’s Chanel campaigns from the 90s.