Why Is Supreme So Popular?

Image: Supreme

Supreme, established in New York, is probably one of the world’s most sought brands of all time. With devotees from all walks of life, the brand has achieved cult status, with long lines at its physical stores throughout the world. It now has 14 stores in countries such as the United States, Germany, the United Kingdom, Italy, France, and Japan.

Supreme’s first physical location, on Lafayette Street in SoHo, Manhattan, was opened in 1994 by designer James Jebbia. Skaters could acquire their basic essentials like hoodies, sweaters, and other memorabilia at the modest store. More significantly, Jebbia envisioned the store as a gathering place for members of the skate community. To this day, the businesses serve as a gathering place for individuals of all walks of life to meet and share ideas.

The late-1990s New York cultural scene was dominated by the fusion of skating and hip hop. As a result, streetwear style has grown in popularity throughout the city. Supreme spent several years guerilla marketing to establish itself in the specialized group. The now-famous boxed red logo would be all over the place. As Supreme stickers were visible on advertising posters, the brand even earned the wrath of fashion mogul Calvin Klein.

Supreme’s fame developed over time, from a symbol of an underground, in-the-know fashion brand to a touted label with several partnerships. Its relationship profile includes worldwide brands such as Nike, Vans, and Levis. But probably the most notable of them is the ground-breaking collection with Louis Vuitton in 2017. For the first time at a major fashion event, streetwear was given center stage. The fusion of two seemingly disparate realms of high fashion and streetwear opened the way to a new fashion future.

Without a question, the phenomena reinforced Supreme’s position at the pinnacle of fashion and elevated its desirability to a whole new level. Supreme’s products are frequently restricted in quantity. Given its relatively low price points, many people are ready to take time off to queue at its outlets whenever a new reduction is announced. Supreme items may easily be doubled or tripled in price on numerous resale sites, demonstrating the brand’s popularity and expansion.

Here are some of the best Supreme collaborations

Supreme x North Face

The two brands have been working together since 2007. Supreme updated the North Face’s Summit jackets, which now come in two colorways with earth tones and bright, volt colors. The couple teamed once more for 2022, offering a collection of utilitarian designs with 3M detailing. A Baltoro Jacket, Mountain Pro Jacket, Mountain Pant, Base Layer Long Sleeve Top, Sketch Short Sleeve Top, Chugach 16 Backpack, and Smith Squad MAG Goggles are included in the drop. This collaboration’s Supreme gear is usually a success.

Supreme x Louis Vuitton

How could we not highlight this historic collaboration? The collection was revealed by then-Artistic Director Kim Jones as part of the Louis Vuitton menswear Fall/Winter 2017 collection. The collection marked the beginning of a new era in the fashion industry. Statement items include several French Maison basics, like as trunks, but with the Supreme insignia slapped on. The famous flower monogram that appeared on the Supreme’s clothing was also co-branded with the company’s name.

Supreme x Nike

The collaboration of the two companies was almost inevitable, as both have a strong presence in the streetwear sector. Some of the most popular collaborations among fans are the Supreme x Nike SB Dunk Low (2002), Supreme x Nike SB Blazer (2006), and Supreme x Nike Air Force 1. (2012). On the secondary market, these Supreme sneakers frequently attract a hefty price.