Wet ‘n’ Wild VI Purple Color Icon Eyeshadow Palette Review & Swatches

VI Purple

Wet ‘n’ Wild VI Purple Color Icon Eyeshadow 10-Pan Palette ($4.99 for 0.35 oz.) is a new, purple-themed palette that features a mix of mattes and shimmers. There’s a part of me that really roots for Wet ‘n’ Wild eyeshadows, but I’ve been burned so often over the last decade that I’m also very, very wary of them because of how many misses I’ve ended up reviewing. In general, their current eyeshadow formula works best over an eyeshadow primer, often something with a bit of tackiness, as the eyeshadows can be drier and more powdery with weaker longevity (all things that eyeshadow primer is particularly helpful in correcting!). This particular palette proved to be no different; it was manageable with primer but less so on its own, though it took twice as long as I’d expect and had moderate fallout that meant doing eyes prior to base products.

For those who are less familiar with how I review, I typically review products as-is, e.g. no primer, foundation, bases, etc. as those things are designed to improve all the things I’m testing for, and it’s hard to know which is doing the heavy lifting! It was also a direct result of many, many brands making claims about their products as-is; Wet ‘n’ Wild describes their eyeshadows are “powerfully pigmented” and “easy to blend” that “last all day and night.”

If you want a purple palette that won’t break the bank, try ColourPop’s It’s My Pleasure palette. This palette doesn’t even inhabit the same solar system as Natasha Denona’s Lila palette (which VI Purple has strong similarities to, at least in terms of composition). (Bummer that Bad Habit Beauty is semi-defunct, as the Supernova palette was quite good and is a more one-for-one dupe to Lila.)

 

Wet 'n' Wild VI Purple #1 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #1 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #1 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #1 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #1 Color Icon Eyeshadow (2018)

VI Purple #1

VI Purple #1 is a muted, medium brown with subtle, warm undertones and a mostly matte finish. It had semi-opaque pigmentation with a soft, moderately powdery texture that sheered out a bit and had some fallout during application. The eyeshadow blended out well, though, but performed better over primer, which helped maintain its intensity. It wore well for six hours on its own before fading noticeably on me.

Morphe Buns (LE, ) is darker, warmer (95% similar).Melt Cosmetics Thick (LE, ) is darker, warmer (95% similar).MAC Dali Wood (PiP, $17.00) is brighter, warmer (90% similar).Charlotte Tilbury Pillow Talk #4 (LE, ) is lighter, cooler (90% similar).Colour Pop Top Notch (P, $5.00) is cooler (90% similar).Tarte Dogman (LE, ) is more shimmery, darker, warmer (90% similar).NYX Not Today (P, $4.50) is darker (90% similar).Tarte Fringe (LE, ) is cooler (90% similar).Pat McGrath Paradiso (LE, $25.00) is darker (90% similar).MAC Brown Script (P, $17.00) is lighter, warmer (85% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #2 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #2 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #2 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #2 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #2 Color Icon Eyeshadow (2018)

VI Purple #2

VI Purple #2 is a deep, black-brown with subtle, cool undertones and a semi-matte finish. There were very, very fine pearls strewn throughout the product but weren’t large (or numerous) enough to be visible in person. The texture was softer but very powdery and prone to fallout. I highly recommend using the barest amount and building up coverage to avoid a massive amount of fallout. It was more sensitive to picking up natural oils from my skin and could become more difficult to soften along the edges. It stayed on well for six and a half hours before fading noticeably on my lid.

Tarte Smoked (PiP, ) is less shimmery, warmer (95% similar).bareMinerals Boardroom (LE, ) is less shimmery, lighter (95% similar).NABLA Cosmetics Adagio (PiP, $8.00) is less shimmery (95% similar).Hourglass Dark Cocoa (PiP, ) is less shimmery, warmer (90% similar).Kat Von D Crucifix (LE, ) is less shimmery, lighter (90% similar).MAC How You Thrill Me (LE, $17.00) is less shimmery, lighter (90% similar).Colour Pop Lifestyle (LE, $5.00) is cooler (90% similar).Becca Tourmaline (LE, ) is less shimmery, lighter (90% similar).Colour Pop Roundhouse (DC, $5.00) is cooler (90% similar).Zoeva Two Clocks (PiP, ) is less shimmery, lighter (90% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #3 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #3 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #3 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #3 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #3 Color Icon Eyeshadow (2018)

VI Purple #3

VI Purple #3 is a muted, medium-dark purple with neutral undertones and a matte finish. It seemed to have more semi-opaque pigmentation but was a challenge to actually yield that result in practice due to the incredibly powdery texture that resulted in it sheering out very quickly. There was fallout during application, and while it blended out, it wasn’t functional without a primer. This shade lasted well for five and a half hours on me before I noticed fading.

Tarte Power Plum (LE, ) is lighter, cooler (90% similar).Urban Decay Lethal (PiP, $19.00) is more shimmery, darker, cooler (90% similar).Tom Ford Beauty Cool (Winter 2016) Eyeshadow #4 (LE, ) is more shimmery, lighter, warmer (90% similar).MAC Sugar Plum (PiP, $17.00) is lighter, warmer (90% similar).NYX Late Night Lingerie (P, $4.50) is lighter, warmer (90% similar).Kat Von D Plum (Define) (PiP, ) is lighter (85% similar).Laura Mercier Violet Ink (LE, $23.00) is lighter, cooler (85% similar).Colour Pop Magic Carpet (LE, $5.00) is more shimmery, lighter, warmer (85% similar).Tarte Mancat (LE, ) is lighter, warmer (85% similar).Tarte Plums Up (LE, ) is lighter (85% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #4 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #4 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #4 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #4 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #4 Color Icon Eyeshadow (2018)

VI Purple #4

VI Purple #4 is a bright, golden copper with strong, warm undertones and a metallic finish. The pigmentation was opaque in a single layer, while the texture was smooth to the touch, a little drier but not powdery, and had good adhesion to bare skin. It blended out easily and wore nicely for seven hours on me before fading noticeably.

Too Faced Honey Pot (PiP, $16.00) is more shimmery (95% similar).Charlotte Tilbury Icon Diva Eyes #1 (LE, ) is more shimmery, lighter (90% similar).Urban Decay Dash (LE, $19.00) is lighter (90% similar).Giorgio Armani #1 Spring 2012 #3 (LE, ) is more shimmery, lighter (90% similar).Bad Habit Grand Plie (PiP, ) is more shimmery (90% similar).LORAC Undiscovered (PiP, $19.00) is more shimmery (90% similar).Urban Decay Blunt (P, $19.00) is lighter (90% similar).Anastasia Pyramid (LE, $12.00) is more shimmery (90% similar).Tarte Up to No Gold (LE, ) is more shimmery, lighter (90% similar).Viseart Orangerie (PiP, ) is more shimmery (90% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #5 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #5 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #5 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #5 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #5 Color Icon Eyeshadow (2018)

VI Purple #5

VI Purple #5 is a medium peach with strong, warm orange undertones and a matte finish. It had semi-opaque color coverage at best, but it was prone to sheering out on bare skin (and even over drier, more silicone-heavy eyeshadow primers) and had moderate fallout when I attempted to build it up. The consistency was soft, drier, and very powdery. This shade stayed on well for five hours before fading visibly.

Sephora Biscotti (LE, ) is darker (95% similar).Coloured Raine Angel Face (P, $6.99) is darker, warmer (95% similar).Smashbox Lacy Sunday (PiP, ) is lighter (95% similar).Viseart Beige (PiP, ) is lighter, warmer (95% similar).Urban Decay Chaser (PiP, $19.00) is lighter, warmer (90% similar).Urban Decay Vibrate (PiP, $19.00) is darker (90% similar).Natasha Denona Pastel Melon (LE, ) is warmer (90% similar).Melt Cosmetics Blurr (PiP, ) is lighter, warmer (90% similar).Viseart Grande Pro (Vol. 1) #2 (LE, ) is warmer (90% similar).LORAC Dunes (LE, $19.00) is darker (90% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #6 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #6 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #6 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #6 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #6 Color Icon Eyeshadow (2018)

VI Purple #6

VI Purple #6 is a muted, medium-dark mauve with subtle, warm undertones and a matte finish. It had sheer pigmentation with a dry, powdery texture that resulted in more product underneath my eye than on it. I would recommend using a slightly tacky primer with this one but would avoid anything too heavy or truly sticky as it darkened unevenly over those types of bases. This shade seemed to be visible for four to five hours but was hard to discern due to the poor performance to begin with.

Makeup Geek Bandwagon (P, $6.00) is darker (95% similar).Tarte Profesh (PiP, ) is darker (95% similar).Makeup Geek Brownie Points (P, $6.00) is darker (90% similar).Bad Habit Zenith (PiP, ) is lighter (90% similar).Tom Ford Beauty Vertigo (LE, $36.00) is lighter (85% similar).Bad Habit Eos (PiP, ) is lighter, warmer (85% similar).Sydney Grace Pismo (P, $5.00) is lighter (85% similar).Urban Decay DTF (LE, $19.00) is more shimmery, darker, cooler (85% similar).Viseart Blushing (PiP, ) is cooler (85% similar).Melt Cosmetics Assimilate (PiP, ) is darker, cooler (80% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #7 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #7 Color Icon Eyeshadow (2018)

VI Purple #7

VI Purple #7 is a light-medium plum with warm undertones and cooler, iridescent pearl that gave it a frosted finish. The texture was drier, stiffer, and I had to really jab at the pan’s surface to dislodge product to pick up for a swatch (or an application). It had semi-opaque pigmentation at best but without jabbing at it, the pigmentation was bordering on invisible. I was able to build up the color and pack it on to get a nice, sparkling effect, though. It wore well for five hours before fading noticeably on me.

Urban Decay Young Love (PiP, $19.00) is more shimmery, darker, cooler (90% similar).Inglot J403 Ethereal (LE, $25.00) is more shimmery, darker, warmer (90% similar).Colour Pop Mademoiselle (LE, $5.00) is more shimmery, darker (90% similar).Sydney Grace Collective (P, $6.00) is more shimmery (90% similar).Colour Pop FBO (PiP, $5.00) is darker, cooler (90% similar).Sephora Rosewood (LE, ) is more shimmery, darker (90% similar).NARS Deep Orgasm (LE, ) is more shimmery, darker, cooler (85% similar).Make Up For Ever ME840 Pink Chrome (P, $17.00) is more shimmery, darker, cooler (85% similar).Colour Pop Patrona (LE, $5.00) is more shimmery, darker, cooler (85% similar).Tom Ford Beauty Violet Argente #2 (Eye Color) (LE, ) is more shimmery, darker, cooler (85% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #8 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #8 Color Icon Eyeshadow (2018)

VI Purple #8

VI Purple #8 is a medium-dark violet purple with cool undertones and a frosted finish. It had semi-opaque pigmentation that could be built up slightly, but it had a drier texture and some fallout during application. This shade lasted nicely for six hours on me before fading visibly.

Urban Decay Omen (P, $19.00) is more shimmery, lighter (90% similar).Stila Vivid Amethyst (P, $24.00) is more shimmery, darker, warmer (90% similar).Sugarpill Strangeling (P, $13.00) is more shimmery, warmer (90% similar).Makeup Geek Pop Culture (P, $6.00) is less shimmery, lighter (90% similar).theBalm #33 (P, $6.50) is more shimmery, lighter, warmer (90% similar).Wet ‘n’ Wild Hasta La Costa Baby #3 (LE, ) is more shimmery, warmer (90% similar).MAC Plumluxe #3 (PiP, ) is more shimmery, warmer (85% similar).Too Faced Sugared Violet (LE, $16.00) is more shimmery, darker (85% similar).BH Cosmetics Club Tropicana #15 (LE, ) is more shimmery, lighter, brighter (85% similar).NABLA Cosmetics Selfish (P, $12.00) is more shimmery, darker (85% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #9 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #9 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #9 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #9 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #9 Color Icon Eyeshadow (2018)

VI Purple #9

VI Purple #9 is a bright pop of berry pink with cool undertones and a soft, pearly sheen. It had opaque color payoff in a single layer, while the texture was smooth to the touch, firmer but not stiff, and was workable over bare skin, though primer definitely helped amplify the intensity/depth. It wore well for seven hours on me before fading a bit.

Sephora Spellbound (PiP, ) is less shimmery, darker, cooler (90% similar).Colour Pop Swoon (LE, $5.00) is darker, cooler (90% similar).Viseart Bijoux Royal #9 (LE, ) is more shimmery, darker, warmer (85% similar).Sydney Grace Sweetheart (P, $5.00) is more shimmery, darker (85% similar).Too Faced Funtasy (LE, $16.00) is less shimmery, darker (85% similar).Huda Beauty Amethyst #1 (LE, ) is darker, cooler (85% similar).Bad Habit Red Giant (PiP, ) is more shimmery, darker, cooler (85% similar).Colour Pop Paradiso (P, $5.00) is more shimmery, darker, cooler (80% similar).Colour Pop Bare Minimum (LE, $5.00) is more shimmery, darker (80% similar).Chanel Mystere et Intensite #4 (PiP, ) is darker, warmer (80% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

Wet 'n' Wild VI Purple #10 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #10 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #10 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #10 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #10 Color Icon Eyeshadow (2018)

VI Purple #10

VI Purple #10 is a medium pink with strong, warm undertones and a soft, shimmery finish. It had good pigmentation with a drier, firmer texture that did require some pushing at to dislodge product so I could pick it up with my brush. The eyeshadow adhered decently to bare skin but looked drier applied as there was a thinness present to the formula that worked poorly on my skin. It showed signs of fading after five hours of wear.

Colour Pop Be Our Guest (LE, $5.00) is more shimmery (90% similar).Ciate Orchid (PiP, ) is more shimmery (90% similar).MAC Pinky (LE, ) is more shimmery, darker (90% similar).Sydney Grace Maids a Milking (P, $6.00) is more shimmery, brighter (90% similar).MAC Pretty Dainty (LE, $23.00) is cooler (90% similar).Viseart Coy #5 (LE, ) is more shimmery, darker (90% similar).MAC Fashion’s Field Day (P, $17.00) is more shimmery, cooler (90% similar).Urban Decay Ego (LE, $19.00) is more shimmery (90% similar).NABLA Cosmetics Climbing Rose (PiP, ) is more shimmery, warmer (90% similar).Sydney Grace Lucky Peach (P, $6.00) is more shimmery, lighter, cooler (90% similar).

Formula Overview

The formula is supposed to be “powerfully pigmented” with a “butter-soft” texture that “glides on like a dream.” The majority of the eyeshadows are on the drier side, sometimes feeling loosely pressed and other times more chalk-like and truly dry to the point where a primer became a must for getting good adhesion and wear out of the formula. Most of the matte shades were quite pigmented, and I found they actually applied better to bare skin than some of the shimmers, which often appeared faded and muted in practice compared to how they appeared in the pan. The pigmentation varied from decent to mostly opaque depending on the shade, and the wear was typically between five and seven hours on me.

I did not keep most of the previously-released trios and palettes from the brand as mine, but when I compared 2018’s formula to the prior one (and mine are likely five or more years old), the previous formula was far better for their shimmers–slightly more slip, creamier in feel, and typically more pigmented and true-to-color on the lid. I think the mattes, overall, are improved as they are more blendable and pigmented on the lid.

 

Ingredients

Talc, Synthetic Fluorphlogopite, Boron Nitride, Dimethicone, Silica, Ethyl Macadamiate, Magnesium Myristate, Microcrystalline Cellulose, Trimethylsiloxysilicate, Octyldodecyl Stearoyl Stearate, Calcium Aluminum Borosilicate, Calcium Titanium Borosilicate, Hydrogenated Polyisobutene, Palmitic Acid, Lauroyl Lysine, Phenoxyethanol, Polysorbate 20, Phytosteryl Macadamiate, Caprylyl Glycol, Polybutene, Caprylic/Capric Triglyceride, Ethylhexylglycerin, Hexylene Glycol, Sorbitan Stearate, o-Cymen-5-ol, Magnesium Aluminum Silicate, Water/Eau, Tin Oxide, Triethoxycaprylylsilane, Polyacrylamide, Tocopheryl Acetate, C13-14 Isoparaffin, Aluminum Hydroxide, Laureth-7, Tocopherol, [+/- (MAY CONTAIN/PEUT CONTENIR): Manganese Violet/CI 77742, Blue 1 Lake/CI 42090, Red 40 Lake/CI 16035, Carmine/CI 75470, Ferric Ferrocyanide/CI 77510, Ferric Ammonium Ferrocyanide/CI 77510, Black 2/CI 77266, Iron Oxides/CI 77491, CI 77492, CI 77499, Mica, Titanium Dioxide/CI 77891, Yellow 5 Lake/CI 19140, Chromium Oxide Greens/CI 77288, Ultramarines/CI 77007].

 

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