Wet ‘n’ Wild VI Purple Color Icon Eyeshadow Palette Review & Swatches

VI Purple

Wet ‘n’ Wild VI Purple Color Icon Eyeshadow 10-Pan Palette is a new, purple-themed palette that features a mix of mattes and shimmers. There’s a part of me that really roots for Wet ‘n’ Wild eyeshadows, but I’ve been burned so often over the last decade that I’m also very, very wary of them because of how many misses I’ve ended up reviewing. In general, their current eyeshadow formula works best over an eyeshadow primer, often something with a bit of tackiness, as the eyeshadows can be drier and more powdery with weaker longevity (all things that eyeshadow primer is particularly helpful in correcting!). This particular palette proved to be no different; it was manageable with primer but less so on its own, though it took twice as long as I’d expect and had moderate fallout that meant doing eyes prior to base products.

For those who are less familiar with how I review, I typically review products as-is, e.g. no primer, foundation, bases, etc. as those things are designed to improve all the things I’m testing for, and it’s hard to know which is doing the heavy lifting! It was also a direct result of many, many brands making claims about their products as-is; Wet ‘n’ Wild describes their eyeshadows are “powerfully pigmented” and “easy to blend” that “last all day and night.”

If you want a purple palette that won’t break the bank, try ColourPop’s It’s My Pleasure palette. This palette doesn’t even inhabit the same solar system as Natasha Denona’s Lila palette (which VI Purple has strong similarities to, at least in terms of composition). (Bummer that Bad Habit Beauty is semi-defunct, as the Supernova palette was quite good and is a more one-for-one dupe to Lila.)

 

Wet 'n' Wild VI Purple #1 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #1 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #1 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #1 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #1 Color Icon Eyeshadow (2018)

VI Purple #1

VI Purple #1 is a muted, medium brown with subtle, warm undertones and a mostly matte finish. It had semi-opaque pigmentation with a soft, moderately powdery texture that sheered out a bit and had some fallout during application. The eyeshadow blended out well, though, but performed better over primer, which helped maintain its intensity. It wore well for six hours on its own before fading noticeably on me.

Wet 'n' Wild VI Purple #2 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #2 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #2 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #2 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #2 Color Icon Eyeshadow (2018)

VI Purple #2

VI Purple #2 is a deep, black-brown with subtle, cool undertones and a semi-matte finish. There were very, very fine pearls strewn throughout the product but weren’t large (or numerous) enough to be visible in person. The texture was softer but very powdery and prone to fallout. I highly recommend using the barest amount and building up coverage to avoid a massive amount of fallout. It was more sensitive to picking up natural oils from my skin and could become more difficult to soften along the edges. It stayed on well for six and a half hours before fading noticeably on my lid.

Wet 'n' Wild VI Purple #3 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #3 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #3 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #3 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #3 Color Icon Eyeshadow (2018)

VI Purple #3

VI Purple #3 is a muted, medium-dark purple with neutral undertones and a matte finish. It seemed to have more semi-opaque pigmentation but was a challenge to actually yield that result in practice due to the incredibly powdery texture that resulted in it sheering out very quickly. There was fallout during application, and while it blended out, it wasn’t functional without a primer. This shade lasted well for five and a half hours on me before I noticed fading.

Wet 'n' Wild VI Purple #4 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #4 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #4 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #4 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #4 Color Icon Eyeshadow (2018)

VI Purple #4

VI Purple #4 is a bright, golden copper with strong, warm undertones and a metallic finish. The pigmentation was opaque in a single layer, while the texture was smooth to the touch, a little drier but not powdery, and had good adhesion to bare skin. It blended out easily and wore nicely for seven hours on me before fading noticeably.

Wet 'n' Wild VI Purple #5 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #5 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #5 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #5 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #5 Color Icon Eyeshadow (2018)

VI Purple #5

VI Purple #5 is a medium peach with strong, warm orange undertones and a matte finish. It had semi-opaque color coverage at best, but it was prone to sheering out on bare skin (and even over drier, more silicone-heavy eyeshadow primers) and had moderate fallout when I attempted to build it up. The consistency was soft, drier, and very powdery. This shade stayed on well for five hours before fading visibly.

Wet 'n' Wild VI Purple #6 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #6 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #6 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #6 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #6 Color Icon Eyeshadow (2018)

VI Purple #6

VI Purple #6 is a muted, medium-dark mauve with subtle, warm undertones and a matte finish. It had sheer pigmentation with a dry, powdery texture that resulted in more product underneath my eye than on it. I would recommend using a slightly tacky primer with this one but would avoid anything too heavy or truly sticky as it darkened unevenly over those types of bases. This shade seemed to be visible for four to five hours but was hard to discern due to the poor performance to begin with.

Wet 'n' Wild VI Purple #7 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #7 Color Icon Eyeshadow (2018)

VI Purple #7

VI Purple #7 is a light-medium plum with warm undertones and cooler, iridescent pearl that gave it a frosted finish. The texture was drier, stiffer, and I had to really jab at the pan’s surface to dislodge product to pick up for a swatch (or an application). It had semi-opaque pigmentation at best but without jabbing at it, the pigmentation was bordering on invisible. I was able to build up the color and pack it on to get a nice, sparkling effect, though. It wore well for five hours before fading noticeably on me.

Wet 'n' Wild VI Purple #8 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #8 Color Icon Eyeshadow (2018)

VI Purple #8

VI Purple #8 is a medium-dark violet purple with cool undertones and a frosted finish. It had semi-opaque pigmentation that could be built up slightly, but it had a drier texture and some fallout during application. This shade lasted nicely for six hours on me before fading visibly.

Wet 'n' Wild VI Purple #9 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #9 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #9 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #9 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #9 Color Icon Eyeshadow (2018)

VI Purple #9

VI Purple #9 is a bright pop of berry pink with cool undertones and a soft, pearly sheen. It had opaque color payoff in a single layer, while the texture was smooth to the touch, firmer but not stiff, and was workable over bare skin, though primer definitely helped amplify the intensity/depth. It wore well for seven hours on me before fading a bit.

Wet 'n' Wild VI Purple #10 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #10 Color Icon Eyeshadow (2018)

Wet ‘n’ Wild VI Purple #10 Color Icon Eyeshadow (2018)
Wet 'n' Wild VI Purple #10 Color Icon Eyeshadow (2018)Wet 'n' Wild VI Purple #10 Color Icon Eyeshadow (2018)

VI Purple #10

VI Purple #10 is a medium pink with strong, warm undertones and a soft, shimmery finish. It had good pigmentation with a drier, firmer texture that did require some pushing at to dislodge product so I could pick it up with my brush. The eyeshadow adhered decently to bare skin but looked drier applied as there was a thinness present to the formula that worked poorly on my skin. It showed signs of fading after five hours of wear.

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