Viola Davis Is the Latest L’Oréal Paris Ambassador

L’Oréal Paris is known for recruiting celebs to be the faces of its campaigns. Think Céline Dion, Eva Longoria, Aja Naomi King and Camila Cabello, to name just a few. And the beauty behemoth just added another bright star to its lineup: Viola Davis.

For Viola, it’s not just an ordinary partnership, but one that can inspire others. “It’s a beautiful opportunity and responsibility to be able to spread the self-affirming message of worth to women around the world, and for my face to be attached to that self-affirming message,” the actress shared with Refinery29.

While the Oscar winner will likely front some of the brand’s Age Perfect products, she wants to use her ambassadorship to show women of all ages, colors and sizes that they really are worth it.