The global health crisis is forcing major fashion houses to get creative. Conventional photoshoots are out thanks to social distancing and travel bans. That’s why Jacquemus opted to photograph Bella Hadid and Barbie Ferreira remotely and Riccardo Tisci asked Kendall Jenner to shoot herself for Burberry’s TB Summer Monogram campaign. Now Valentino follows suit with its #ValentinoEmpathy Fall 2020 ads. Pierpaolo Piccioli joins forces with an impressive cast that includes Adut Akech, Christy Turlington, Janet Mock, Leon Dame, Liu Wen, Mariacarla Boscono, Naomi Campbell along with Vittoria Ceretti. The brand is even donating 1 million euros to Rome’s Lazzaro Spallanzani hospital to coincide with the campaign.
A few images in particular stand out. “I’m all for Janet Mock. Such a goddess!” admired helmutnotdead.
“Can we all just take a moment to celebrate the fact that Janet Mock is featured in this, a black trans woman in a high-fashion campaign is something we don’t see every day and should be applauded,” raved [Piece Of Me].
“Liu Wen, Mariacarla Boscono, Christy Turlington and Vittoria Ceretti should have been the only ones in the campaign!” declared Mercury6181.
“Wow, Liu Wen is really serving it in this cluster-mess of a campaign. She’s even got the wind in the hair action going on! Should’ve just given her the solo campaign based on effort alone,” praised RedSmokeRise.
But the campaign wasn’t for everyone. “It can’t be a real campaign. It’s so bad, I feel embarrassed looking at this,” expressed a clearly disappointed avonlea002.
“I’ve seen more organized and cohesive Instagram feeds. This is terribly embarrassing,” echoed aracic.