Canada Goose commissioned 14 Inuit designers to create one-of-a-kind jackets. The parkas go browsing right this moment and 100% of the proceeds will return to the neighborhood.
When somebody who lives in Iqaluit complains about it being chilly in New York City, you realize that you simply’re not being a polar vortex whinger. #thestruggleisreal
“I’ve never been here before and I didn’t think it would be this cold,” laughs Mishael Gordon, who was on the town to have a good time the launch of Project Atigi, a social entrepreneurship enterprise from Canada Goose. “It’s going to be my number one memory.” (Atigi is the Inuktitut phrase for “parka,” and Gordon was one among 14 seamstresses the corporate commissioned to create bespoke jackets for this unique assortment.)
Proceeds from the sale of the parkas will go towards the Inuit Tapiriit Kanatami (ITK), a non-profit group that serves the 60,000 Inuit in Canada’s north. The designers created anoraks, parkas and amauti-style jackets for males, ladies and youngsters. Many of the sewers, like Gordon, selected designs that had been handed down of their households.
“My jacket is based on a style I wore when I was a child,” Gordon defined on the launch celebration. “It’s a coat my grandmother gave me, so this jacket is made in honour of her. I only have boys so I really enjoyed creating something for a girl.”
Project Atigi seamstress Mishael Gordon
Jennifer Munick, who lives in Kuujjuaq, Quebec, additionally designed a woman’s parka and she or he too paid tribute to her grandmother. “This is the kind of coat I grew up wearing,” she stated. “I used materials from Canada Goose, but I also incorporated a traditional granny scarf into the frill at the bottom. My grandmother wore one of these floral printed scarves so it’s a tribute to her, even though she always told me that ‘you don’t need to have too much fashion as long as you’re warm.’” In Munick’s case kind and performance have equal benefit.
Project Atigi seamstress Jennifer Munick
For Dani Reiss, the president and CEO of Canada Goose, Project Atigi is the last word instance of social entrepreneurship. “We are the only global Canadian luxury brand and for us to be collaborating with the Inuit—the original parka makers—is really powerful. To be able to use our global platform to showcase their products and craftsmanship, which they’ve had for generations, is really important. Hopefully it’s just the beginning and we can create opportunities for these women.”
Coco Rocha, who attended the launch together with Mark Messier and Anne Frances, described the gathering as real “Canadian Couture.” “It’s one of a kind—and each piece has a story behind it. I think that’s what fashion should be about.”
The Project Atigi assortment might be showcased in Canada Goose shops world wide and obtainable for buy on canadagoose.com.
Parka by Kristy King
Kristy King’s mom taught her tips on how to sew as a younger lady. Today she creates custom-made winter put on that’s conventional with a up to date twist.
Parka by Chantel Kablusiak
Chantel is from Arviat, which is close to Rankin Inlet. For the previous 5 years, she and her sister have been designing custom coats for his or her neighborhood.
Parka by Rebecca Killiktee
Rebecca Killiktee collaborated with Canada Goose 10 years in the past along with her sister Meeka Atagootak. When the 2 of them requested if they may take the excess supplies they noticed within the manufacturing unit dwelling for the seamstresses of their neighborhood, it impressed the corporate to create the Canada Goose Resource Centre Program. Since 2009, Canada Goose has been donating material, trims and supplies to useful resource centres within the north.
Parka by Freda Raddi
Freda used a ‘Delta Braid’ approach to create a geometrical sample utilizing ribbons constructed from layers of multi-coloured bias tape and seam bindings.
Parka by Mishael Gordon
Mishael designed a jacket just like one her grandmother sewed for her when she was a woman. She says the floral dot sample is her fashionable tackle beading.
Parka by Meeka Atagootak
Meeka made a white long-tailed amauti with inexperienced and blue accents to characterize earth and water. An amauti has a carrying pouch within the again for a child.
Parka by Eileen Arragutainaq
Eileen Arragutainaq has been stitching since she was 17. She has mastered the artwork of making a parka in two days and amautiks in simply six hours.
Parka by Jennifer Munick
Jennifer’s parka is predicated on an previous household sample from her grandmother. She sewed a wool “granny scarf” into the ruffle as a tribute to her grandmother.
Parka by Winifred Nungak
Winifred’s parka is predicated on a standard Inuit design, however she added in her personal fashionable twist by including vibrant trim to the shoulders reasonably than the sleeves.
Parka by Jackie King
Like most of the different seamstresses in Project Atigi, Jackie discovered to stitch by watching her mom and her aunt.
Parka by Martha Munick
Martha created a white amauti with black and pink detailing as a result of she felt the colors had been consultant of Canada Goose.
Parka by Chantelle Andersen
Chantelle discovered to stitch from her mom and she or he later studied craft and attire design.
Parka by Donna Dicker
In addition to being an completed seamstress, Donna can be a pacesetter in her neighborhood.
Parka by Marlene-Watson
Marlene embellished her Amauti parka with ulus– a standard knife used to chop meat and easy skins to be made into clothes.