When Fred Again stormed onto the music scene with his revolutionary boiler room set, he caused ripples throughout the industry. Now, a fresh electronic duo is channeling that same fervent, cult-like energy reminiscent of Fred Again’s early days. In an age dominated by the TikTok algorithm, where artists aim to promote themselves authentically, only a select few successfully cultivate a genuine digital presence while staying true to their brand.
Enter Jersey, a dynamic French duo composed of siblings who are making waves in the electronic music scene. They stand out in the crowd, opting for a distinctive path to showcase their authenticity. Their unfiltered approach involves creating videos using 360 cameras, incorporating eye-catching AI-generated visuals, and hosting boiler room-inspired parties scattered throughout Paris. The results speak volumes, with Jersey recently surpassing the 100,000-follower milestone on social media, indicating no signs of slowing down.
Their journey commenced in the basement of their family’s home off the Normandy coast in France, evolving into the underground clubs of Paris post-high school. Here, they refined their production skills, shaping a sound using analog equipment and instruments that seamlessly blend high-energy house music with elements of UK garage and Drum and Bass. This unique style defines their music, mirroring the frenetic energy of their live sets and synonymous parties.
Jersey’s modern and fan-proclaimed “futuristic” sound, paired with viral live sets, swiftly garnered a devoted following. Fans not only resonate with their music but also with the compelling narrative of two siblings chasing a shared dream, navigating the music industry on their terms while staying true to their artistic vision.
Transitioning from local gigs to larger stages, Jersey’s online presence expanded organically. TikTok videos and Instagram Reels offer glimpses behind the scenes of their creative process and electrifying live performances. Unlike conventional promotional content, Jersey’s approach feels like an extension of their artistry, transforming followers into active participants in a journey that blurs the lines between the digital and the real.
In the realm of French dance music, names like DJ Snake, Tchami, Mercer, and Malaa of the Pardon My French collective dominate. With a name poised to reignite France’s dance music dominance, Jersey is positioned to be the next breakthrough act in the French electronic music scene.
Don’t miss out on Jersey’s debut EP, “The World I’m Searching For,” available now via TH3RD BRAIN Records.