When Ultra Music Festival canceled its Phase 1 artist announcement a little over a week ago, we were ecstatic. Many Ultra debut and well-deserved debut on the main stage were presented, but another part caught our attention: "exclusive" under certain names.
Speculation about the meaning of the word triggered a wildfire on forums and comment sections, but Ultra finally came up with an official explanation about it.
This year, you will notice many leading artists marked "EXCLUSIVE". Unlike previous years, these artists will NOT give any other performances during Miami Music Week. Instead, Ultra Music Festival will be the only place in Miami to see these unique performances.
This is surely an initiative that will encourage more fans to visit the new festival location in Virginia Key. Previously, participants most often had the choice of catching artists performing at various locations during MMW in South Beach. With MMW and Bayfront Park nearby, this is never a problem. But with the relatively remote location of Virginia Key, at least compared to Bayfront Park, there is a growing need to get people interested in traveling.
The Ultra Music Festival 2019 will be held March 29-31 at Virginia Key, Miami.
ICYMI: first phase of the # Ultra2019 range! This year, you will notice many leading artists marked as "…
Posted by Ultra Music Festival on Friday December 28, 2018
Photo via active cover for Ultra