Tracee Ellis Ross is known for her acting, fashion sense and perfect curls. So it makes total sense for the star to put out a hair care line for “curly, coily, and tight textured hair.”
Her new line called Pattern has been a long time coming. It took 10 years of development and two years of product testing for it to come to fruition. (Tracee plans on releasing 74 product test videos to show what really went into creating the line.)
The first drop features shampoo, conditioners, including a leave-in version, and two hair serums. And you won’t have to spend beaucoup bucks to stock your shower with the must-haves. Prices range from a reasonable $9 to a still reasonable $42.
Pattern launches September 9 via patternbeauty.com and at Ulta Beauty stores.
View this post on Instagram
PATTERN is for those of us who need more than a quarter size of product. Large conditioner sizes that actually fulfill the unmet needs of our community. Unique formulas packed with luscious & safe ingredients. Accessible pricing, because everyone should have access to their most beautiful hair in their own shower. And gorgeous packaging that conjures the legacy of our history & makes us all feel like the royalty that we are. #RockYourPattern