Justin Bieber. Image: Stef Mitchell
Despite all that is going on, from the epidemic to the rise in gas prices and Russia’s invasion of Ukraine, fashion’s existence and voice remain. In the luxury fashion market, brands are bringing inventive, breathtaking fashion presentations to the stage, partnering up with other coveted labels for highly awaited collaborations, and delving into the metaverse and web3. Needless to say, the sector is still thriving and will continue to do so.
Virtual avatars for Balenciaga Spring/Summer 2022. Image: Balenciaga
Gucci and Dior are among the most popular labels in the first quarter of 2022, as are Louis Vuitton and Bottega Veneta. And the historic house of Balenciaga continues to reign supreme as the world’s trendiest brand. According to Lyst, Balenciaga is “re-writing the laws of what it means to be a premium fashion brand today, and supercharging customer intent in the process.”
Top Brands In The First Quarter Of 2022
Throughout the first quarter, searches for Balenciaga on fashion technology company Lyst increased by 108%. Cristóbal Balenciaga’s eponymous company debuted their fall/winter 2022 Snowstorm collection in Paris, as well as a new Bond Street flagship. Balenciaga has produced commercials starring well-known celebrities like as Kim Kardashian and Justin Bieber in the fourth quarter of 2021.
Kim Kardashian. Image: BackgridUK
Gucci is in second position, having posted a 32% increase in revenue growth in the fourth quarter of 2021. The Italian fashion brand has also delighted fashion fans with its second release of The North Face x Gucci collection, as well as its gradual advance into NFTs and the metaverse. Gucci’s collaboration with Adidas, which debuted at its fall/winter 2022 runway show, is one of several interesting partnerships that may have led to the brand’s ranking at number two. Due to the overwhelming demand for both brands, Adidas has returned to the game with a position of 17.
Rihanna and A$SAP Rocky at Gucci’s Exquisite 2022 Fall/Winter presentation. Image: Gucci
Following Gucci, both Prada and Louis Vuitton were battling for third place, but Louis Vuitton triumphantly returned. Following the sad death of Virgil Abloh, the French luxury label held his farewell exhibition. Louis Vuitton also announced pricing increases in the first quarter due to increasing manufacturing expenses and expanded output by opening two new ateliers in France.
With the rapid speed of social media, where trends come and go as quickly as they emerge, rising through the ranks may not be easy. However, Miu Miu‘s viral mini-skirt moment resulted in a 400% boost in brand searches in Q1 2022, propelling the brand from 20th to 10th place. Valentino also made a significant climb, moving from 11th to 5th position. Zendaya, the popular actress, fronted the Italian brand’s Spring 2022 campaign, and it also debuted its first conscious-driven shoe.
Top Products In The First Quarter Of 2022
The present infatuation with Y2K youth culture has heightened the return of early-aughts style in the age of TikTok and more prominent displays of fashion on big screens. The top goods last year, as expected, were very much in line with mainstream fashion moments. However, the popular goods this quarter were shown to be a mash-up of several brands and designs. Twelve of the twenty goods are footwear, including heels, UGGs, Moon Boots, and New Balance sneakers.
The first item on the women’s list is Naked Wolfe’s sculptural platform boots, which have been spotted on celebrities such as Rosala, Hailey Bieber, and Kourtney Kardashian. The sleek boots have also been seen on TikTok, where the hashtag #nakedwolfe has received 111.2 million views to far. Loafers top the men’s list for the second quarter in a row, according to Lyst, with demand rising 87% year on year. Finally, the fashion narrative looks to feature more street trends as significant persons, and young culture drives the business.
Check out Lyst’s Q1 2022 rankings here.