These Priming Moisturizers Will Help You Save Time and Your Skin This Winter

We all know how important it is to moisturize, especially in winter. But keeping our skin hydrated adds yet another step to our already packed skin care routine. So we’re always looking for ways to streamline that routine. That’s why we love priming moisturizers.

But let’s be clear: we’re not talking about moisturizing primers that are just primers with a little something extra that don’t allow you to tighten your skin care schedule. Priming moisturizers, on the other hand, act as primers and moisturizers so you can get through your routine faster.

Prepping your skin properly creates the perfect canvas for makeup application and these primer/moisturizer combos get the job done while keeping your complexion hydrated. Some even reduce the appearance of blemishes and fine lines. Just make sure you pick the right one for your skin type.

Here are the best priming moisturizers you can buy.


Priming Moisturizer Rich, $35 at Glossier

One of the best reviewed primers on the market, this Glossier number also tackles redness. With its blend of shea and murumuru butters, ceramides and fatty acids, you’ll even want to use it on the days you go makeup-free.

First Aid Beauty

Hello FAB Coconut Skin Smoothie Priming Moisturizer, $28 at Sephora

First Aid Beauty’s oil-free priming moisturizer contains coconut water and quinoa protein to strengthen your skin’s protective barrier. It also boasts micro-pearls for a dewy glow.


Lait-Crème Concentrate, $28 at Net-a-Porter

You’ll find this in the kits of almost all makeup artists. That’s because it nourishes complexions with shea butter, soy protein and aloe vera. It moisturizes without leaving behind a greasy finish, making it the perfect pre-makeup step.

MAC Cosmetics

Prep + Prime Moisture Infusion, $42 at MAC Cosmetics

This lightweight serum hydrates your skin while getting it ready for foundation. And it’ll help your foundation stay put longer.

IT Cosmetics

No. 50 Serum Collagen Veil Anti-Aging Primer, $48 at Ulta Beauty

A hydrating primer and serum in one, this anti-aging pick contains more than 50 beneficial ingredients. We’re talking everything from vitamins to botanicals to peptides and everybody’s favorite hyaluronic acid.