The Zegna x Fear of God Collection Was Made For Men With Women in Mind

Two brands, both alike in dignity,

In Fall, where we lay our scene –

One, a legendary house of tailoring,

And another, monumental for streetwear –

From Italy to America,

Where business and fashion coalesce,

An unlikely duo announce their much anticipated menswear collaboration.

Fear of God designer Jerry Lorenzo and Ermenegildo Zegna artistic director Alessandro Sartori

Inextricably tied together by destiny, Alessandro Sartori of Ermenegildo Zegna and Jerry Lorenzo of Fear of God were first introduced through a mutual friend in Los Angeles. Bonding over more than fashion, the two were undeniably drawn to one another’s distinct expertise. It was thus, from this insatiable curiosity that the desire to collaborate was born.

With the intention of filling a gap in today’s menswear market for relaxed tailoring, the duo set out to create a collection which effortlessly balanced the casual and formal extremes of each brand. Made 100% for a man with a woman in mind, Jerry Lorenzo was careful to uphold the gender neutral inclusivity Fear of God is greatly revered for.

Presenting a sleek capsule of 38 looks, the Zegna x Fear of God collaboration features a variety of collarless cashmere suits, drawstring trousers and silk tracksuits. With great priority placed on making tailoring less intimidating and as comfortable as a pair of sweatpants, this collaboration showcases an immense effort to amalgamate both brand’s signature styling and design, without engaging in predictable acts of plastering each other’s logos across unimaginative clothing and accessories.

 

 

via luxuo

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