The Vespa 946 Christian Dior Celebrates Freedom, Expression and The Art of Living

Glam Up post-lockdown with the all-new ultra-stylish 946 scooter, courtesy of Vespa and Christian Dior’s most unforeseen, yet celebrated collaboration ever. Linked not only by an unwavering desire to inspire a new, bright and creative vision of the world, the Italian brand and the Parisian couture house were both established within 1946 – marking this highly exclusive collaboration with irreplicable heritage value, alongside a shared commitment to the excellence of savoir-faire and virtuoso art of detail.

Designed Creative Director Maria Grazia Chiuri, as an object of desire, only for those who ride in style, the Vespa 946 Christian Dior was born out of passionate dialogue with an aim to reinvent the ‘spirit of freedom, movement and expression’, whilst celebrating the sunny-spirited, art of living cherished by both houses.

Based off a contemporary version of the iconic 2012 Vespa 946, which was first presented in Milan – the reworked scooter boasts similar streamlined curves, technological innovation, elegance, and distinctive allure, featuring additional Marc Bohan x Dior Oblique motifs across the saddle, helmet, top case, and luggage rack.

Available at all Dior boutiques across the globe and in a selection of Piaggio Group’s Motoplex stores, the Vespa 946 Christian Dior and its limited-edition accessories are scheduled for release in Spring 2021.

 

 

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