In latest years, Asia and significantly in Vietnam, have turn out to be potential markets for luxurious manufacturers. This phenomenon is additional exemplified by the emergence of high-end product strains praising Vietnamese cultures, corresponding to Speake-Marin Dong Son Tourbillon, Chopard LUC Time Traveler One Vietnam Edition, or Dong Son Rolls-Royce. Acknowledging this reality, SR Media has launched two licensed platforms – World of Watches (WOW) and LUXUO Vietnam – to fulfill the rising luxurious demand of accelerating higher class.
SR Media held a launch occasion on 23rd January 2019 to rejoice the looks of WOW and Luxuo in each digital and printed platforms in Vietnam. Reflecting the brand new route in luxurious enterprise, the occasion was set within the theme of “The Oriental Touch”, below a consolidated area within the luxurious oriental space of Opus Saigon restaurant with an unique set menu serving conventional Vietnamese dishes.
The occasion gathered many massive names in Vietnamese luxurious market: Mr. Vu Hung Cuong, CEO of Tam Son Company – home to manufacturers corresponding to Vacheron Constantin, Piaget, Chopard, Patek Philippe & Hermès, Mr. Tran Long, Director General of Maserati Vietnam; Mr. Vincent Pham, CEO of Xuan An Company; Ms. Dao Thanh Thuan, Deputy CEO of Private Dining & Events Restaurant – Opus Saigon; and Mr. Nguyen Van Tung, Director of Top Ten Company.
WOW – The Destination for Watch Connoisseurs
World of Watches is a high-end watch journal first launched in Singapore in 2001. After practically 20 years of operation, WOW now could be the most-read watch journal in Asia, with eight different worldwide counterparts: Singapore, Malaysia, Hongkong, Indonesia, Thailand, Philippines, Middle East and Vietnam.
The 12 months 2018 marks WOW Vietnam’s re-launching with a complete new staff and idea from SR Media. Moving ahead, the journal won’t solely cowl in-depth articles about high-end wristwatches, however WOW Vietnam will even develop its content material to the Asian watch market and the tales of assorted collectors. WOW additionally plans to widen its position in connecting regional manufacturers and watch connoisseurs by WOW Network, by way of varied actions corresponding to launching events, anniversaries and WOW x Brand occasions.
One of probably the most spotlight annual actions is from WOW is WOW Awards, honoring the masterpieces in horology based mostly on varied points, below the analysis of many consultants and skilled Editors in Chief.
LUXUO – Luxury Lifestyle at its best
Acquired by Heart Media in 2007, LUXUO is now one of many main life-style on-line magazines in Singapore, with greater than 1.5 million views monthly. Currently, LUXUO has 5 variations in Singapore, HongKong, Thailand, Malaysia and Vietnam.
Officially launched in December 2018, LUXUO Vietnam updates details about luxurious existence corresponding to automotive, yacht, watch, jewellery, trend, actual property and tourism. This can be a spot for readers to fulfill the necessity of exploring in-depth high-end life-style tales with enterprise experiences, glamorous locations, or skilled opinions on pleasures corresponding to yacht, watch assortment and artwork piece public sale. It might be mentioned that LUXUO is the primary digitalized portal in high-end existence and luxurious buniness as much as current.
Similar to WOW Network, there’s additionally a LUXUO Network, connecting the elite neighborhood of many international locations by the occasions co-organized with high-end manufacturers, creating area for friends to find extra in regards to the model.
With the mission to create the connection between manufacturers and shoppers, WOW & LUXUO is devoted to the growing of high-end shopper markets in Southeast Asia on the whole, and Vietnam specifically.
Further data, please contact: Mr Jason Dang, Marketing & Brand Manager
Email: [email protected]