The Last Few Apartments Remain At Principal Tower London

Principal Tower Launch

Interior. Image: Principal Tower

The last few apartments remain at Principal Tower, a 162-meter residential tower with a wide array of amenities by Concord London and Brookfield Properties. Principal Tower was designed, both inside and out, by world-renowned architects Foster + Partners the tower is made up of 299 luxury apartments and penthouses. It also forms part of Principal Place, a mixed-use scheme made up of 600,000 square foot of commercial space — which is already home to Amazon UK — 20,000 square feet of retail space, a half-acre public piazza and 250,000 square feet of residential space.

Principal Tower Launch

Exterior. Image: Principal Tower

The main highlight of Principal Tower, besides its stunning panoramic views of the London skyline, are its top-of-the-class amenities. Residents will be able to enjoy everything from an edgeless infinity pool, a spa, a state-of-the-art gym that overlooks the piazza, a resident’s lounge, and even a cinema. To cap things off, residents also have access to a 24-hour concierge service akin to the likes of five star hotels. Homing into the apartments, each unit has been meticulously finished to the highest standards of interior design and attention to detail, featuring handcrafted elements that have been sourced from local designers and manufacturers.

Principal Tower Launch

Infinity Pool. Image: Principal Tower

Thanks to its strategic location in Principal Place, residents will also have access to a wide array of food and retail facilities. These include The Allegory, Polu Poke, Little Farm, Camino, BLOK, Black Sheep Coffee, Vagabond wines, and more. One highlight, in particular, is the newly-opened Light Bar, a modern British bar and restaurant set in a refurbished Victorian power station. Its expertly restored interiors, set across three floors, is sure to make it a social and culinary destination for good times. To round things out for Principal Tower, it features excellent transport links from five major transport hubs, all within walking distance. This includes Liverpool Street station, which is only a five-minute walk away.

Luxury apartments at Principal Tower in London are for sale now. To find out more, visit or call 020 3883 3333.