The First Prada Campaign From the Miuccia Prada and Raf Simons Era

Miuccia Prada announced Raf Simons as co-creative director of Prada back in 2020 and the partnership has been a topic of conversation. Following the duo’s highly-anticipated Spring 2021 debut during Milan Fashion Week, the collection’s advertising campaign just dropped leaving us with questions that need to be answered. After a flawless Holiday 2020 campaign lensed by Steven Meisel, Miuccia and Raf don’t opt for a big-name photographer this time around. Instead, the pair relies on Ferdinando Verderi and a system of cameras to capture models like Isa Gustafsson and Dija Kallon from different angles.

Prada S/S 2021

IMAGE: PRADA.COM

Prada S/S 2021

IMAGE: WWD.COM

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