Swedish House Mafia Drop New Merch & Fans Are Trashing It Hard

Swedish House Mafia Drop New Merch & Fans Are Trashing It Hard


It always seems like Swedish House Mafia’s “epic” reunion tour is one step forward and two steps back. After a grueling promotional campaign over which they announced more than a dozen shows (and none in the US), they’ve still yet to release any new music and are relying purely on nostalgia for ticket sales.

I suppose if something ain’t broke, don’t fix it. But it’s a huge disservice to Swedish House Mafia fans, in my opinion.

Now, the group has dropped a new shirt as part of their merch line and it’s getting a lot of mixed reactions from fans. Resembling the metal band designs of the ’80s, with bold lettering, plenty of red & fire and lightning, the shirt is selling for €40. Of course the die hards copped them immediately, but plenty of people aren’t so eager to bite into the hype.

https://t.co/5JrlCLmOgW pic.twitter.com/7FM2E2PYHJ

— Swedish House Mafia (@swedishousemfia) July 6, 2019

See some of the responses below.

@alvarogmz @hop_hof_it pic.twitter.com/fqnmZklgGT

— Ross Goldenberg (@rsg1294) July 6, 2019

It looks like knockoff merch that some homeless guy would try selling outside the venue

— Ross Goldenberg (@rsg1294) July 6, 2019

This is the shit you walk past at a street market, without even looking at it!

— Grov (@treeckortreat) July 6, 2019

Can you guys just try to release some music? Thanks.

— Steve Angello TR. (@AngelloTR) July 6, 2019

Fire whoever said these shirts looked good

— Alex (@lexdsny) July 6, 2019

Those designs are ugly as fuck

— 。 (@Ashmydz) July 6, 2019

Image by Hannes Soderlund via youredm

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