Mon. Mar 25th, 2019

Swatch Unveils the New Flymagic with an Unexpected Twist

Back in 2013, Swatch proved itself to be at the forefront of innovation when it introduced the Sistem51, a robotically-produced Swiss mechanical watch positioned at a low worth level. This yr, the firm turns the watch world the other way up, fairly actually, by introducing the new Swatch Flymagic. While the pivotal part of the Flymagic is the Sistem51 motion, Swatch has reversed the calibre, from the again to the entrance, in order that it’s seen by way of the clear dial.

Swatch Sistem51 Flymagic

“The front tells everything,” – Swatch

Set in opposition to the backdrop of Swatch’s new headquarters designed by Japanese architect Shigeru Ban, the Flymagic was unveiled in three accent colors: Black Suspense, Blue Hope and Red Suprise, every mannequin restricted to only 500.

These watches rethink the authentic ethos of the Sistem51, “the front tells the time, the back tells the story” to supply a timepiece with the mechanics going through entrance. The intention of that is to easily showcase the motion with out the want of eradicating the watch in your wrist.

That mentioned, a feat like this isn’t one with out its issues. Flipping the motion round meant that the palms on the watch would perform in reversed movement (anti-clockwise). Which is why Swatch launched 15 further parts to make sure that the watch strikes in the proper orientation, with the solely exception of the second-hand transferring anti-clockwise – which Swatch brazenly embraces as a part of its quirk.

That will not be all. Another key characteristic of the Swatch Flymagic is the integration of Swatch Group’s newest innovation in collaboration with Audemars Piguet, the Nivachron hairspring. In August 2018, Swatch Group and Audemars Piguet launched a titanium-based alloy that’s proof against magnetism, shock and temperature fluctuations. But most significantly, it affords a extra sturdy various to its non-metal counterpart, the silicon hairspring.

It may be very a lot shocking as it’s thrilling that Swatch is the first to characteristic such a newly developed product. In Nick Hayek’s personal phrases, “Innovation has nothing to do with brand positioning”. Swatch has at all times anchored its success on innovation and the Flymagic is an indication of higher issues forward.

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