cw: melancholy, suicide
The success of San Holo’s music “Light” was greater than only one streaming providers, it permeated his entire model and profession. The idea of “light” — brightness, innocence, nevertheless you wish to characterize it — grew to become part of his id, whether or not he preferred it or not. And so the brand new music video for “always on my mind” comes as a large shock.
The music video follows together with a person unable to deal with the dying of his spouse, who herself was affected by a deep melancholy. The imagery and flashbacks to residence movie-style recollections are highly effective, and completely antithetical to what all of us considered San’s model.
If his objective with this music video was to indicate a deeper aspect to himself, he succeeded with scornful darkness. Going into this considering it’s another San Holo music video could be a mistake; however lacking out on this piece of true artwork totally could be the larger mistake certainly.
Watch “always on my mind” from San Holo beneath.