Sabato De Sarno Unveils First Gucci Fall Winter 2024 Men’s Collection Campaign

As 2023 drew to a close, Sabato De Sarno began his role as Gucci‘s creative director by transforming the brand’s campaign visuals. Enlisting the expertise of David Sims, De Sarno showcased a striking image overhaul, with Vittoria Ceretti gracing the Fall 2024 studio-designed season. The Italian visionary also brought Daria Werbowy out of retirement for the Marina Chain jewelry campaign. Sims was again tapped to shoot De Sarno’s first official womenswear campaign for Spring 2024.

Continuing this collaboration, De Sarno unveiled his debut menswear collection for Fall 2024, featuring a blend of fresh and familiar male models. The campaign stars Clement Chabernaud, Finn Collins, George Barnett, Joel Ortiz, Junyeong Baek, Martin Miller, and Modou Wade, each featured in a minimalist series of photographs. Reflecting the womenswear campaign, the models are captured in Sims’ studio, posing against a simple backdrop, emphasizing De Sarno’s elegant yet understated aesthetic.