“Rolls-Royce customers are getting younger,” says CEO Torsten Müller Ötvös to LUXUO. Indeed the Rolls-Royce Black Badge is the darker, sleeker, edgier version of their “regular” (if Rolls-Royce cars can be called “regular”) production models for the King of Cars is precisely catered to this new segment of customers.
“The ultimate incarnation of defiance sculpted to your vision.” – Rolls-Royce Black Badge
A Rolls-Royce bespoke series for bolder, aesthetically demanding customers, the Black Badge treatment has been applied to the Dawn, Wraith and Ghost, the latter which will be available for test drive at Malaysia’s premier luxury lifestyle event – Penang RendezVous 2019.
Black Badge adds an otherworldly power to the Rolls-Royce Ghost’s elegant charisma. In fact, if co-founder Charles Rolls’ history is anything to go by, it’s really surprising that makers of the world’s most luxurious car have taken 110 years to come up with an iteration of their hyper-luxe vehicles worthy of a swashbuckler-aviator (Mr. Rolls was a fencer at Eton college and a pilot as well). Rolls-Royce’s masterpiece of sculptural grace is transformed by a daring aesthetic. With enhanced performance making this the fastest Ghost ever, visitors to Penang RendezVous 2019 at Straits Quay, taking place from 11 October to 13 October, would be remiss to miss the opportunity for taking the Ghost Black Badge out for a spin.
“With Black Badge we have created the most commanding presence on the super-luxury landscape. It is a truly transformative moment for our great brand,” – Torsten Muller-Otvos, CEO, Rolls-Royce Motor Cars. The Black Badge Ghost is a tenacious incarnation of elegance, and a beacon for those who defy convention, the famous chrome Parthenon grill is a darker, the Spirit of Ecstasy standing atop the hood matches the grill with a coating rendering it in an ashen grey. It is no doubt a bold expression of Rolls-Royce for those who would never conform.
Test the Black Badge Ghost’s V12 engine, modified to produce 603 horsepower, 40 more than an ordinary Ghost, coupled with updated eight-speed automatic transmission programmed for more responsive, aggressive performance. Even if the performance is a little more menacing now, Rolls-Royce’s famed ‘Magic Carpet Ride’ continues to maintain passenger comfort via suspension and steering improvements, ensuring that Ghost Black Badge continues to deliver the most luxurious ride for her passengers and more driver focus for the enjoyment of her pilot.
Also On Display: The Cullinan
The first all-terrain SUV from Rolls-Royce will also be on display at Penang RendezVous 2019. The Cullinan, named for the world’s most extraordinary diamond, is indeed a diamond in the English auto-maker’s repertoire. With its spacious interior, Cullinan accommodates every traveller in unparalleled comfort.
“It (Rolls-Royce Cullinan) dramatically evolves the parameters of super-luxury travel. It is effortless, everywhere.” – CEO Torsten Müller Ötvös
The idea of “luxury taken off road” was controversial, the imagination of most did not allow for the possibility that it would be possible for Rolls-Royce to pull off an SUV. But not only did they do so, they did so with such aplomb that The Cullinan is now their fastest selling line. Featuring a modular aluminium frame, with castings in each corner, the Rolls-Royce Cullinan is reconfigured so that it fits the genre of a 4×4 sitting higher and shorter than in its limousine cousins with a 30% stiffer chassis. It’s the Rolls-Royce designed to be driven across the great plains of Africa, and if you think about it, a real luxury when you are able to traverse such hostile terrain in peerless comfort.