Rolling Stone is getting in the chart game with its own “Rolling Stones Charts.”
In an effort to rival Billboard,“Rolling Stones Charts” will include 100 top singles and 200 top albums in the US. Instead of weekly updates, Rolling Stone will refresh lists on a daily basis, offering the industry a more up-to-date charting experience. In addition to the traditional charts, the Rolling Stone Artist 500 will rank the most-streamed artists at the moment. The Rolling Stone Trending 25 will track the biggest trending songs. The Rolling Stone Breakthrough 25 will feature first-time charting artists.
Penske Media Corp’s CEO Jay Penske explains the vision and strategy for Rolling Stone chart domination:
PMC’s strategy is to constantly evolve our brands and products across media platforms. What’s imperative and exciting about our new Rolling Stone Charts is that it will present a transparent, granular and real-time quantification to accurately reflect listeners’ evolving interests and give insight into worldwide trends.
“Rolling Stone Charts” will draw from data via Alpha Data, including daily sales, streaming, and airplay for songs, albums and artists.
Launch is set for this Monday.