Reunion of Original VS Angels: Victoria’s Secret’s New Iconic Campaign

In a realm of fashion associations, Chanel evokes images of the iconic quilted 2.55 handbag. Similarly, the mention of Louis Vuitton conjures the distinctive monogrammed canvas. In the tapestry of brand associations, Victoria’s Secret is woven with the ethereal presence of the VS Angels.

In recent times, the venerable American lingerie emporium has undergone a metamorphic rebranding, embarking on collaborations with an eclectic assembly of figures that exude diversity and inclusivity. Names like Megan Rapinoe, Priyanka Chopra Jonas, and Naomi Osaka now resonate with the brand’s identity. Notably in 2022, the brand etched history by featuring Sofía Jirau, the first model with Down syndrome, in a Victoria’s Secret campaign. Valentina Sampaio, an openly transgender model, also stands as an ambassador for the brand. This collective of women forms what is known as the VS Collective, effectively ushering in a new epoch, distanced from the erstwhile VS Angels era.

Victoria's Secret 'The Icon Collection' 2023 by Mikael Jansson

IMAGE: CRFASHIONBOOK.COM

Turning to the horizon of 2023, the brand extends a nostalgic embrace to the original Angels, congregating for a fresh advertising crusade appropriately titled ‘The Icon Collection’. This campaign, aimed at nurturing the spirit of empowerment among all women, marks the return of Gisele Bündchen, Naomi Campbell, Adriana Lima, and Candice Swanepoel after a protracted hiatus. In a seamless blend of continuity and renewal, emerging luminaries like Adut Akech, Hailey Bieber, Paloma Elsesser, Jill Kortleve, Sui He, and Emily Ratajkowski also take the spotlight as torchbearers of the new era of VS allure. This mesmerizing narrative, captured through the lens of photographer Mikael Jansson and elegantly curated by stylist Camilla Nickerson, unfolds predominantly in monochromatic hues, emanating an understated and uncomplicated aesthetic.

Victoria's Secret 'The Icon Collection' 2023 by Mikael Jansson

IMAGE: CRFASHIONBOOK.COM

Against this minimalist backdrop, the women fluidly showcase Victoria’s Secret’s latest assemblage of undergarments – an ensemble of bras, panties, slips, and robes, each bearing the hallmark logo design. The price spectrum starts at $18.50 for panties, $54.95 for bras, and $34.95 for lingerie. Catering to an expansive range of sizes, the collection spans from 32A to 44DDD and from XS to XXL.