Prada’s “Hyper Leafs” Take Over The Iconic Galeries Lafayette’s Paris
Iconic fashion brand, Prada, partners with the historic French luxury store, Galeries Lafayette, to bring tropical vibes to the city of lights.
Prada presents ‘Hyper Leaves’, a special project in collaboration with Galeries Lafayette Paris Haussmann – a project that comprises two pop up retail displays.
Until February 10 2020, the Parisian department store hosts two Prada pop-ups – dedicated to women and men’s SS20 collections – as well fifteen original windows through a special set-up inspired by wild nature. The project coincides with the spring edition of Maison & Objet in the French capital.
Combining reality and imagination, the windows’ concept includes several backlit wallpapers as background showing different nature landscapes – woods and macro leaves such as Alocasia, Monstera, Fig or Fern – enriched by big neon Prada triangle logos in green or yellow. Hyper leaves used as product displays and floors in contrasting colours – green, yellow, orange and pink – complete the ambience.
Unveiled during the Prada Fall-Winter 2020 Menswear fashion show, two exclusive limited-edition styles of sneakers and boots are available at the Hyper Leaves as a preview.