It all started in 2019 with the Italian Maison’s first co-branding project dubbed ‘Prada for Adidas’ – an unexpected collaboration between two major conglomerates which featured one bowling bag and a sneaker. Making subtle changes to Adidas’ long-standing Superstar sneaker, the product showcased a full-grain leather upper body with the Prada logotype printed on its side. Sold as a unisex set for an estimated $4,840, the Prada for Adidas release was limited to a mere 700 sets available worldwide, with each piece made in Italy.
Following the success of the first launch, the duo are back again in 2020 to present the second edition of the exclusive ensemble. Upping the ante, the collaboration will now showcase a variety of three new sneaker designs, including monochrome black, white with black, and chrome silver with white. These unisex shoes with dual logos, are expected to launch on September 8th, through select wholesalers, Prada boutiques and Adidas flagship stores worldwide.