When it comes to luxury fashion, few idols embody the allure of Prada as well as Red Velvet’s Irene and EXO’s Chanyeol have. Photographed in the brand’s iconic Fall/Winter and Autumn/Winter 2020 collections, the duo now star in a special film shoot, where they are given the opportunity to interpret Prada’s surreal glamour through their own identities.
Despite being the Maison’s all-new brand ambassadors, this appointment does not mark the duo’s first run-in with the luxurious fashion house. In fact, both idols have celebrated different milestones with the brand over time.
With a reputation for attracting deals with some of the world’s most renowned brands, such as Chamisul, Chanel and Clinique, fans of Red Velvet and Irene have long mused over plausible collaborations with Prada from as early as 2018. Gracing the red carpets of Prada’s Dreamscape pop-up store in December 2019, Irene, who made her first-ever Paris Fashion Week debut in March 2019, attended a show by Prada’s subsidiary brand, Miu Miu, where she starred in an adorable “Girl in Miu Miu” campaign. Often seen decked out in Prada on Instagram, Irene’s collaboration with the brand is hardly a stretch of the imagination.
Regarded her equally experienced counterpart, Chanyeol, who has over the years, starred in campaigns and worked in close collaboration with Tommy Hilfiger, attended Prada’s Escape pop-up store opening in Seoul last year, whilst flying out to Singapore to celebrate the launch of Prada’s Spring/Summer 2019 menswear collection.
Representing the inherent strength of women and the authority of femininity, through blending traditional fabrics with new recycled materials, this announcement, though exciting, leaves much room for speculation, on whether or not Irene and Chanyeol will be working with the brand internationally as well as domestically, or if fans can anticipate further pictorials of their favourite idols in future.