Our forum members have had a real love-hate relationship with Maria Grazia Chiuri ever since she became the first female artistic director of Christian Dior back in 2016. Her collections (from ready-to-wear to haute couture) and advertising campaigns have been scrutinized by our unfiltered members. None of Dior’s recent campaigns have impressed them and its Fall 2019 offering keeps the streak alive. Repeating last season‘s casting, Ruth Bell and Selena Forrest were snapped before a bland backdrop by photographer Brigitte Niedermair for the series of minimalist images.
The campaign was immediately declared a flop by our forum members. “This could have been refreshing in a way, but unfortunately, Brigitte Niedermair has been doing these shoots in nearly every 2019 edition of Vogue Italia,” ranted Benn98.
“It looks like a fashion exhibition book, only more boring and lifeless,” complained GivenchyHomme.
“Brigitte Niedermair is the last person to hire for a campaign (along with Collier Schorr). Bad, lifeless and the casting feels so 2016,” declared GivenchyAddict.
TommysBaby was also left underwhelmed: “The casting perfectly reflects the collection: bland, outdated and repetitive.”
“God, this is so boring. The clothes, photography and most of all, the models,” pointed out anlabe32.
Nomar shared the same sentiment. “I didn’t even realize that this was the new campaign because I saw the title of the thread with Ruth and Selena and thought it was just what I had already seen. How lazy can you be that you can’t even be bothered to change the casting? Judging by the shots, they clearly put no effort into this. Everything about this just screams bad.”
“Literally laughed out loud at this,” said an amused Salvatore.
“Good grief and there I was thinking Christian Dior’s advertising campaign could not get any worse. This is downright atrocious and utterly pretentious,” stated vogue28.