From placing your bets at the roulette table of your favourite high-end casino to having a flutter during a day at the races, gambling has long been a favourite pastime of the rich and famous – particularly when you have money to burn and can’t get enough of the adrenaline that comes with the potential to win big. And in recent years, the pursuit has become more accessible than ever, with new online casinos and betting sites popping up seemingly every day in a bid to cater to the ever-increasing demand for accessibility and convenience in just about all aspects of our lives.
Online gambling and gaming is nothing new; in fact, it has been around for some years now. But, as we move further into the digital age, technological innovations are raising the bar higher than ever, with a steadily surging number of options now available, each offering more impeccable service than before. The ongoing Covid-19 pandemic certainly has something to do with it, and has served as a catalyst for some of the biggest name bricks-and-mortar establishments to finally move their offerings online. Forced to close their doors during the various lockdowns we’ve seen over the past twelve months, they’ve had little option but to explore other avenues instead, and for many, the impressive revenue they’ve been able to generate through digital channels has meant that these new strands of their brands are here to stay.
Casino games and sports match odds are available to customers at just the click of a button
The creation of betting apps has upped the ante when it comes to gambling and gaming online, making customers’ favourite casino games and sports match odds available to them at just the click of a button. Now, just about anyone can play from wherever they are in the world – whether it’s a sun lounger on a tropical beach in the Caribbean, or in the first class lounge at the airport. Apps like these aim to streamline the process for customers, making it quick and easy to make a deposit, get involved with a game or match, and withdraw their winnings at the end. Have the new technological innovations we’ve seen entering the world of gambling made it one of the most convenient luxuries we now have available to us?
The role of increasing competition
Providers are offering elite VIP programmes for online players, giving them special perks
The betting industry is one of the most competitive, and thanks to the plethora of new start-ups and the big-name bricks-and-mortar establishments moving their offerings online, it is currently fiercer than ever. Services are now more professional than ever, and the introduction of artificial intelligence (AI) technology has seen vast improvements across all levels of the customer experience. With bots available 24/7 to tend to players’ needs and a speedy and efficient process at every stage when it comes to signing up, playing – and of course, getting paid – the gamers and gamblers of the world are now left wanting for nothing.
And the competition has been heating up even further when it comes to attracting the biggest high-rollers – players who aren’t afraid to play big and are prepared to lose often eye-watering sums of money in pursuit of the beautiful game. Now, providers are offering elite VIP programmes for online players, giving them special perks and showering them with gifts in a bid to keep them sweet and, more importantly, keep their custom. The choice, if you’re a high-roller, is now more appealing than ever before, with casinos going all out to garner their attention – and the result is the enjoyable and luxurious gambling and gaming experience yet. This dramatic increase in competition hasn’t just forced new start-ups to play big on customer service from the start, but has also driven up the standard industry-wide, with older and more established providers forced to pivot in order to keep up.
The future of online gambling
The digital gambling and gaming industry is going from strength to strength
Nonetheless, the industry must continue to advance if it’s to retain the attention of the right people – and individual providers, in particular, can no longer afford to take their eye off the ball. As we come to rely more and more heavily on voice-activated search devices such as the Google Dot and Amazon Alexa, this type of technology may well be the next kind we see integrated into gambling and gaming online. Soon, we could be able to place our bets hands-free with a simple voice command – although when this could happen remains to be seen. One thing we do know, however, is that the digital gambling and gaming industry is going from strength to strength – and we don’t expect to see things slowing down anytime soon. Set to continue gathering momentum as it grows into new markets and embraces new technologies, we can expect great things throughout 2021 and beyond.