Sat. Feb 16th, 2019

Move Over Fashion Documentaries, the Era of the Influencer Documentary Has Arrived

Mega-influencer Chiara Ferragni is the topic of a brand new documentary slated for an autumn launch date



In my former life, I used to be a style blogger.

From 2006-2012, I wrote a private model weblog that consisted of outfit pictures, cataloguing outrageous thrift retailer finds interspersed with snippets of every day life. I used to be a youngster, experimenting with identification and magnificence and determining who I wished to be, albeit in a public discussion board. So I bear in mind intimately when the ‘blogosphere,’ as we referred to as it, shifted from being a neighborhood of teenagers who primarily saved public diaries to a spot the place individuals may conceivably make a viable residing.

Chiara Ferragni’s The Blonde Salad was one among such blogs that cropped up in the course of the shift. It wasn’t my cup of tea. Ferragni struck me as extra ‘pretty’ and ‘thin’ versus somebody with attention-grabbing private model, however what do I do know, as a result of she’s now insanely rich and probably the most profitable way of life influencer on the planet. And like Diana Vreeland, Bill Cunningham and different legendary style figures who got here earlier than her, she’s additionally acquired her very personal documentary popping out.

Directed by Elisa Amoruso, the docufilm will characteristic appearances from Donatella Versace, Jeremy Scott, and Maria Grazia Chiuri in addition to lecturers and followers to inform the story of Ferragni’s historic place within the altering digital media panorama.

The documentary reportedly started filming on the time of Ferragni’s marriage ceremony in September 2018, which was one of the impactful influencer posts in historical past and earned Dior (Ferragni’s marriage ceremony gown designer) the equal of $5.2 million in digital promoting , based on Launchmetrics.

Influencers sometimes aren’t probably the most, um, clear about their lives so it is going to be attention-grabbing to see whether or not the documentary will provide a uncooked, candid have a look at Ferragni’s life or if it should end up to me extra of a contained puff piece (a la the Beyoncé documentary).

Either approach, contemplating Ferragni’s affect on the media, it’s certain to garner loads of buzz.



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