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so here it is, florence by mills. literally the love of my life, i cant begin to explain the love i have for this and how hard but crazy excited i was to create it. 2 years of creating a beauty and skincare brand jeez… that's a long time to keep a secret but now i can finally share the news with u all !! thanks for all the love and support you guys give me every single day, ohhh and also follow @florencebymills ily ♡
Millie Bobby Brown is already a red carpet pro, regularly ending up on best dressed lists, including ours. Now the 15-year-old is ready to enter the beauty sphere. While celeb beauty brands are nothing new, what sets Millie’s apart is her target audience: Gen Zers.
Florence by Mills, a nod to her great-grandmother Florence and the star’s nickname, bridges a gap in the industry by creating makeup and skin care products specifically for teenagers. Since the age of 10, Millie has been wearing makeup on set and removing said makeup often leads to breakouts.
From the Zero Chill Face Mist to Like a Light Skin Tint, the vegan line is designed to be kind to young, impressionable skin. The line’s also PETA-certified and cruelty-free. And since the products are made for Gen Zers, the prices aren’t super expensive. We’re talking between $10 and $34. The brand is even donating some proceeds to the Olivia Hope Foundation, founded in honor of Millie’s friend Olivia Hope LoRusso.