Miley Cyrus Showcases Gucci’s New Fragrance Collection

Since Sabato De Sarno signed on in January 2023, he has been serious about revamping Gucci—from refining the brand’s look to choosing specific photographers for campaigns. However, the Italian designer continues to feature Miley Cyrus in Gucci‘s New Fragrance Collection.

The American singer-songwriter and “Flowers” hitmaker became a brand ambassador for the iconic Italian luxury fashion house in 2021, when Alessandro Michele was leading the brand. De Sarno enlisted Tyler Mitchell to photograph Cyrus for the fragrance campaign, highlighting notes of Vanilla Duo, Vanilla Orchid, and Ozonic Accord. In the captivating print campaign image, the Grammy Award-winning artist poses in an outfit from De Sarno’s debut Spring 2024 collection, amidst vibrant floral foliage under the clear blue skies of Los Angeles, California.