Meet the Stunning Stars of Chanel’s Pre-Fall 2024 Campaign

Virginie Viard continues her tradition of working with a trusted group of creatives for Chanel’s advertising campaigns. Since becoming creative director in 2019, Viard has collaborated with renowned photographers like Inez van Lamsweerde & Vinoodh Matadin, Karim Sadli, and Mikael Jansson. For the unveiling of Chanel’s Pre-Fall 2024 campaign, Viard once again enlists Mikael Jansson. Models Loli Bahia, Lulu Tenney, and Alaato Jazyper are photographed in Jansson’s studio, showcasing Viard’s collection in both black-and-white and full-color shots. The collection, originally revealed in December, was presented in the northeastern British city of Manchester.

IMAGES | CHANEL.COM