Marc Jacobs Just Launched Your New Go-To Brand

Marc Jacobs can pretty much do anything. He recently reintroduced his epic 1993 grunge collection for Perry Ellis and kicked off our new love affair with the 90s mainstay. Now he’s gone and done it again by introducing a new offshoot: THE Marc Jacobs.

While his namesake label is considered high-end, this new brand is decidedly more affordable. The launch comes four years after his first affordable line, Marc by Marc Jacobs, closed up shop. Compared to his initial lower-priced outing, the designer declared that his new brand is “more item-y” and “more about personal styling than about having a runway look.”

If you’re a fan of Gen-Z trends, consider looking elsewhere for your fashion fix. “It isn’t going to say something ‘cool’ that’s only for people who are … what do you call them? Gen Z? I have no idea what graphics appeal to Gen Z,”  the designer explained.

THE Marc Jacobs New York Magazine x Marc Jacobs The Slipper, $325 at Marc Jacobs

THE Marc Jacobs is made for everyone. It’s our new go-to brand for Victorian blouses, sweatshirts, 40s-style dresses, pleated skirts and even raincoats. Plus, the campaign photos and product shots prove there are endless ways to style the collection, from pairing Victorian blouses with cropped jeans to teaming a patterned dress with clashing leggings.

The first collection is available right now on Marc Jacobs’ website.

THE Marc Jacobs The Victorian Blouse in Black, $375 at Marc Jacobs