Image: Louis Vuitton
The holiday season is upon us and brands are making sure of that with the barrage of advertisements. From Cartier’s “Love Is All” marketing campaign to Louis Vuitton’s “Holiday House”, the message is clear: get ready for the year-end festivities. Brands are making sure that its own short film garners the most attention through placements on social media, billboards and televisions.
Here Are Some Of The Latest Luxury Fashion Marketing Campaign
Be part of the whimsical world of Louis Vuitton in its latest holiday film named, “Holiday House”. Staring house ambassador Stacy Martin, join the actress as she dances to the tune of Candi Staton’s disco classic “Young Hearts Run Free”. Along the way in the film, we are introduced to the Maison’s latest creations through different landscapes. Featured in the film are the newest high-performance skiwear, travel trunks and some of the Louis Vuitton’s signature bags like the Capucines and Coussins.
Directed by Augustus Punch (a collective formed by Diesel Schwarze & Alexandra Bolton) and with creative direction by Roman Coppola, the latter said, “We hope the viewer experiences our vision, and the spirit in which it was made, which is coming together with friends and family, the delight of gifting, appreciating beautifully crafted designs, and that sense of magic that we all love about the Holidays.”
The festive period is a time where we celebrate our love and gratitude for our loved ones. For Cartier, the definition of “love” goes beyond just the affair between a couple. The scope of love extends to include siblings, friends and even ourselves. Starring Ella Balinska, Troye Sivan, Willow Smith and other “friends of the Maison”, the stars are decked out in Cartier’s signature pieces while dancing to the tune of the 1970s hit song performed by Roger Glover and Ronnie James Dio.
Filmed over three locations, the red hue that Cartier is most remembered for sets the stage for the short festive film titled, “Love Is All”. The coming together of different individuals in the film also drive the belief that Cartier has which that “each person’s singularity is enriched by others’, and that these connections reinforce our talents”.
In Prada’s “A Midwinter Night’s Dream”, the Italian brand’s holiday 2021 campaign video, the best of fashion and film making takes centerstage. Featuring four burgeoning Hollywood stars: Julia Garner, Shira Haas, Louis Partridge and Taylor Russell, they are wearing pieces from the specially designed festive collection. Rhinestones seem to be a recurring material used as it is seen across dresses, shoes and bags. The stones sparkle ever so brightly as the four stars traverse across the snow-covered terrain that is revealed to be Los Angeles.
The film is directed by Glen Luchford, a long-time collaborator of Prada and storytelling by Mary Harron, whose works include American Psycho, The Notorious Bettie Page and Daliland. Distinctive to Prada’s 2021 film is the use of state-of-the-art technology like the Volume (a visual effect tool used for “The Mandalorian”), which helped to elevate the cinematic experience for fans and viewers — the immersive experience transports anyone to the winter wonderland of Prada.
For Bvlgari’s holiday campaign 2021, the Roman jeweller looks to the sky for inspiration. In particular, the stars that fill the vast space are what makes life magnificent according to Bvlgari. The brand has had connections with the celestial entity since its founding — the Condotti eight-pointed star is a mainstay throughout its boutiques across the world. How else to better celebrate this festive season than with the dazzling jewellery selection from Bvlgari. From the iconic Serpenti collection that wraps beautifully on the wrists to the exquisite Diva collection that hangs splendidly on the neck, the choices are endless. Not to mention, the B.Zero1 rings and crossbody bags are all top selection as well.
In the words of Bvlgari, “There is a tale of endless inspiration, the Italian joy of life, and a relentless quest for ultimate magnificence.” You would only need to look for the nearest boutique to enjoy this ethereal experience.
Continuing the success of its Aria collection unveiled earlier this year, Gucci is presenting the “Hacker Project” to be the collection for this holiday season. The silhouettes of stablemate Balenciaga get “Guccified” — Gucci’s design codes are infused throughout. As part of a four-part series, the “Hacker Project” takes a deep dive into the concepts of authenticity and appropriation. These concepts have become a topic of conversation within the fashion world and Gucci is leading the discussion with this “Hacker Project”.
Directed by British photographer, Harley Weir, the film aptly captures the spirit of creativity, care, and love.