L’Oréal Paris Gets Personal With Custom Hair Color Brand Color & Co

We’ve got good news for every single person who colors their own hair. Trial and error is now a thing of the past because L’Oréal Paris is bringing personalized hair color to the market through its latest acquisition, Color & Co.

“The idea was to put an end to unpredictable color results that a lot of users go through when they go and get box color on the shelf. They scarcely get what’s on the box…if you’re a brunette, you’re a blonde, you won’t get the same results,” said Olivier Blayac, general manager of Color & Co.  

The personalized service starts at $19.90 and includes a 10-minute video consultation with a professional stylist and customized hair coloring products shipped to your door (in just three days, no less). Based on the brand’s before and after photos from Instagram, the results are pretty impressive.

You’ll be able to sign up for your personalized hair coloring experience starting today in the United States. Color & Co and L’Oréal Paris hope to expand the business to other countries as well. 

Learn more about the convenient service on Color & Co’s website.