There are some things that just go together, like Kate Moss and British Vogue and Zara campaigns shot by Steven Meisel. But sometimes brands can get it oh so wrong when it comes to selecting brand ambassadors (take Christian Dior teaming up with Jennifer Lawrence). Now, completely out of left field, Givenchy makes Ariana Grande the face of its Fall 2019 collection. Selected by Clare Waight Keller, the iconic French fashion house didn’t exactly downplay its latest signing by brazenly posting Craig McDean-shot teasers on social media. Even though the monochromatic images are shot from the back, that ponytail is a dead giveaway.
“This pairing makes no sense. Clare’s Givenchy is very mature, formal even… she’s neither. I know Ariana is super famous right now, but the woman I see in Clare’s collection couldn’t be more different than her,” remarked mistress_f.
“I find this a very odd choice for the reasons you mentioned,” replied HeatherAnne. “Especially since Clare had rid Givenchy of the tacky Kardashian associations. Very disappointed in this. A million choices that would have made this chicer and on-brand.”
“I would expect a stunt like this from Dsquared2, but for Givenchy? This is one more sign that Clare’s in over her head,” GivenchyHomme chimed in.
“Surely this is for a beauty or fragrance ad? I can’t believe Clare would accept Ariana Grande to be the face of her collection,” stated an unimpressed sixtdaily.
In complete agreement was Lola701: “This smells of desperation. Clare’s Givenchy surely doesn’t sell that well. It’s so funny, I can’t!”
“No thanks, this has just turned me off even more from the brand,” scoffed Nomar.
RedSmokeRise wasn’t here for it, either, commenting, “Rosamund Pike was robbed of this opportunity! Thank you, next!”
Do you think Ariana’s a good match for Givenchy? Join the debate and await more from the campaign here.