Lady Gaga is set to become a makeup mogul thanks to her new beauty brand Haus Laboratories. So what better way to promote your new makeup range than on the cover of Allure? Gaga is the mag’s October 2019 cover star sporting a face full of her own makeup applied flawlessly by makeup artist Sarah Tanno. Photographed by Daniel Jackson with Nicola Formichetti on styling duties, the Oscar-winning songstress poses before a stark white backdrop, allowing the fierce makeup look to do all the talking for the commanding cover shot.
The cover received mixed feedback from our forum members. “I like that Allure cover, mainly for its unabashed focus on a made-up face. None of their usual ‘natural is best‘ coyness when a celebrity wants you to put their products front and center,” admired tigerrouge.
“Instantly liked this upon first look, love the lighting, the makeup and the overall fierceness from Lady Gaga here. I can appreciate the simplicity of the cover, how the white background and minimal cover lines allow the image to do the talking…” echoed vogue28.
“The makeup is on point, the hair is not,” called out fluxxx.
“I love it, I don’t mind the hair…actually looks good,” confessed jorgepalomo.
Marc10 felt the same way: “I for one quite like the hair. It’s different and forms a really cool silhouette.”
Forum member aracic wasn’t so quick to bash the outcome. “God, she’s so beautiful and striking that the horrible hair and cheap-looking ‘turban used as a dress’ completely fade away.”