Last season, Stuart Weitzman ditched long-serving marketing campaign photographer Mario Testino (we actually don’t blame them) in favor of Inez van Lamsweerde & Vinoodh Matadin, who captured fashions Gisele Bündchen and Doutzen Kroes for Weitzman’s first-ever coloured advertisements. The New York-based footwear label continues to be within the temper for change apparently, tapping Kendall Jenner, Jean Campbell, Willow Smith and Yang Mi to put on numerous nude-toned heels for the Spring 2019 marketing campaign.
Our discussion board members weren’t right here for the casting, sadly. “I find this ad very unappealing and bland. They look bored or half-asleep, they don’t have any chemistry, Willow looks like she was forced to do it, the shoes are invisible. Nothing works for me,” Morgane07 mentioned.
“I don’t like this campaign and I don’t like any of the models. It looks too commercial,” voiced Perickles.
“Awful… bring Gisele, Doutzen or Kate back!” pleaded DK92.
Also fast to query the casting was vogue28: “This has to be the most random casting of the season, making absolutely zero sense for Stuart Weitzman. I cannot even believe that Inez & Vinoodh’s names are attached to this unfortunate mess.”
“What a mess,” TZ001 echoed.
“A new direction for Stuart Weitzman. I like the colors, styling and only Kendall and Jean in this shot. The other two girls don’t know how to pose, and my God, what’s Willow doing?” requested a horrified Benn98.
Zposen thought Willow appeared like a misplaced sheep too. “This campaign would be SO much more impactful with Jenner and Campbell alone. Not sure what Willow is doing but it does her no favors,” he voiced.
Have your say and await extra from the marketing campaign right here.