YSL Beauté’s Volupté Shine lipsticks have lengthy been a godsend for the matte-adverse, and now comes an extension to their shiny lineup. Volupté Plump-In-Colour options conditioning components like coconut oil and pomegranate extract, and feels tremendous much like different Volupté merchandise however with a particular twist; a method with peppermint oil, caprilyl glycol and black pearl powder to stimulate and plump lips.
Available in eight sheer colors, the shades vary from a smooth pale pink to a dramatic deep plum. “It’s for a woman who likes the idea of bright, bold colours, but doesn’t want the full effect,” says Tom Pecheux, make-up artist and YSL Beauté’s world magnificence director. Pecheux additionally suggests layering the gold one on prime of the others for further shimmer.
The little black coronary heart set inside the centre of every balm provides an additional visible element. “I wanted to create something that felt a little girly yet a little punk,” he says, describing the form as kawaii—a Japanese time period which suggests tremendous cute. “It’s not so much about bringing colour, as just adding a unique, playful and edgy heart in the spirit of YSL.”
Photography courtesy of YSL Beauté.
Fronting the marketing campaign is Kaia Gerber—the 17-year-old mannequin progeny of unique supe Cindy Crawford—her first since being signed by the model final fall. Though Pecheux’s personal experiences working with Crawford are restricted, he admits he sees comparable qualities between the pair.
“I remember working with [Crawford] a couple of weeks after she had given birth to Kaia,” he recollects. “It was in Milan at the shows. It was such an incredible moment because she was looking amazing, but every single person wanted a bite out of her and that can be stressful. She handled the situation with so much chic, grace and loveliness. And that’s what I find in Kaia.”