Something is happening over at Allure and we like it. There’s no getting away from the fact that the beauty-focused magazine failed to stimulate much interest throughout 2020 (with the exception of that amazing Hunter Schafer cover). But things are looking up for 2021. Michelle Lee gave last month’s cover to living legend Pat McGrath and in a bid to deliver the content we desire and deserve picks Jennifer Lopez to star on the title’s 30th anniversary issue. Fresh off the cover of ELLE, the singer, actress and beauty mogul serves high glamour in the striking March 2021 cover image photographed by Daniella Midenge.