IWC Schaffhausen Hosts Basketball Match Ahead of Miami Grand Prix

The Miami Grand Prix is set to return to the Miami International Autodrome this weekend, and IWC Schaffhausen has organized a unique event to kick off the race weekend. The luxury watchmaker invited several famous athletes and celebrities to participate in a friendly basketball match, called the “IWC Chrono Challenge”, at Jungle Plaza in the Miami Design District. This event was hosted in collaboration with Dibia Dream, a Miami-based non-profit organization that aims to promote social change through STEM education and sports for underserved young people in Miami.

Lewis Hamilton, Brandon Okpalobi, IWC Schaffhausen CEO Christoph Grainger-Herr pose with Dibia DREAM Foundation during The IWC Chrono Challenge. Image: John Parra/Getty Images for IWC

Team Captains and Players

The two teams competing in the “IWC Chrono Challenge” were captained by seven-time F1 Champion Lewis Hamilton and Canadian actor Simu Liu. Hamilton led “Team Pink,” which included Hollywood actor James Marsden and former NFL player Antrel Rolle, while Simu Liu led “Team Green,” which consisted of Olympic skateboarder Jagger Eaton and Dibia Dream founder and CEO Brandon Okpalobi.

Three Basketball Skill Challenges

The two teams went head-to-head in three basketball skill challenges, including lay-ups, free throws, and one-on-one games. The boys and girls from the Dibia Dream program also participated as ball boys and girls. The basketball court was full-sized, and after the event, it was donated to Dibia Dream and the City of Miami.

From left to right: Antrel Rolle, James Marsden and Lewis Hamilton during The IWC Chrono Challenge. Image: Jason Koerner/Getty Images for IWC

IWC Team Watch

The backdrop of the event was a giant-sized mural of Lewis Hamilton wearing the newly announced Mercedes-AMG PETRONAS Formula One team watch, which features a Miami Pink rubber strap. According to IWC, this is the first official team watch that the brand has made for its partner. IWC and the Mercedes-AMG PETRONAS Formula One team have been partners since 2013, and this relationship has grown stronger over the years, culminating in the creation of the chronograph.

The newly announced timepiece pays tribute to the passion and determination of the team’s designers, aerodynamicists, race engineers, strategists, and mechanics. The watch’s pink strap complements the team’s appearance at the race track, and the eye-catching pink hue also finds its way onto the gloves and shoes. Members of Team Pink were seen wearing the new Pilot’s Watch Chronograph 41 Mercedes-AMG PETRONAS Formula One watch featuring a Miami Pink rubber strap before its official debut on the race circuit, while Team Green sported the green rubber strap.

From left to right: Brandon Okpalobi, Simu Liu and Jagger Eaton during The IWC Chrono Challenge. Image: Jason Koerner/Getty Images for IWC

From left to right: Lewis Hamilton, IWC Schaffhausen CEO Christoph Grainger-Herr and Simu Liu. Image: John Parra/Getty Images for IWC

Watch Features

This timepiece is made from highly durable grade 5 titanium, a material that IWC introduced to the watch industry in the 1980s when they released the first wristwatch with a titanium case and bracelet. Titanium is commonly used in the automotive industry to produce components subjected to extreme pressure, such as engine valves, and boasts other properties like being corrosion-resistant and skin-friendly. The watch has a black dial with “PETRONAS” green printing and luminescence that complements its striking design. It features the IWC-manufactured 69385 caliber movement, a sturdy chronograph movement with a column-wheel design that comprises 242 parts. The watch’s power reserve is 46 hours, and the wearer can view the impressive movement through the sapphire glass back.


Lewis Hamilton, a brand ambassador for IWC and F1 legend, expressed his enthusiasm for the event and the watch. He said, “It’s great to be back in Miami with IWC for their takeover of Jungle Plaza in the Miami Design District. I’m super proud to be wearing our IWC team watch with the Miami pink strap this weekend. Today we got to spend time with the Dibia DREAM charity, who invited some awesome kids from the local Miami community. Dibia D