Insomniac celebrates 30th anniversary with immersive activations at festivals throughout 2023

Insomniac, the global entertainment lifestyle group founded and led by Pasquale Rotella, is celebrating its 30th anniversary with a video showcasing the foundation of peace, love, unity and respect that has guided the company from its beginnings in the underground rave scene to its current position as one of the leading producers of festivals, concerts and club nights. In the past year alone, Insomniac produced over 40 festivals, 200 concerts and 1,500 club nights, generating over $1 billion in economic impact.

To mark the milestone, Insomniac is launching ‘Anniversary Lane’ – an immersive activation at this weekend’s Beyond Wonderland festival in San Bernardino, CA that will feature throwback performers, an Insomniac-branded photo opportunity, and two eighty-foot long video walls showcasing footage from the last three decades. The activation will be present at all Insomniac festivals throughout 2023, including EDC Las Vegas, HARD Summer, Escape Halloween, EDC Orlando, and more. Stay tuned for more anniversary celebrations throughout the year.

Photo via Keiki-Lani Kundsen for Insomniac Events