When Swedish House Mafia originally announced their upcoming partnership with IKEA last September, fans were… indifferent. The timing was certainly off, as supporters anticipated the announcement to herald the release of “Moth to a Flame” with The Weeknd — which we finally did — but were instead rewarded with yet another retail partnership.
SWEDISH HOUSE MAFIA x IKEA pic.twitter.com/n6q0rdlaKl
— Swedish House Mafia (@swedishousemfia) September 16, 2021
A year has passed, and the sting has mostly subsided as the collection is set to debut next month, in October 2022. “OBEGRNSAD collection, which means ‘unlimited’ in Swedish, addresses everyone who appreciates the music experience at home and beyond: music fans, music producers, DJs, and all creative with limited means but boundless creativity,” according to the press announcement. The advancement of technology has enabled musical democracy, and the collection seeks to promote the creative endeavors of the many people who create, perform, and enjoy music at home.”
The collection includes over 20 smart home furnishing solutions for making and performing music in the home environment, as well as solutions for listening to music and creating a relaxing environment. A record player, LED floor, wall, and work lamps, a clock; stands for laptops, tablets, speakers, and records; a desk, two shelving unit options, an armchair, four bag options, including an accessory, a record and a laptop bag, rug and slippers in two sizes, a throw and a cushion cover are all part of the collection.