Staying the distance as a premium brand is an easy task, and only a few have succeeded in keeping their hard-won position throughout the years. Built on a rich history and tradition, as well as the ultimate in exclusivity, these prestigious names, which cater to a select and affluent market niche, have become synonymous with great status and extravagance.
And, as we approach 2023, these are brand names that will remain on everyone’s lips and maintain their status as some of the most sought in the world. Not many brands perform well, but Michael Kors, the fashion name best renowned for its premium handbags, has managed to come out on top. The Valerie and Voyager have built up a reputation as the ultimate ‘it’ bags throughout the years, and they continue to generate money for the company despite being on the market for several years.
Michael Kors is perhaps best known for its luxury handbags. Image credit: AGCreativeLab/Bigstock.com
Its timepieces have also received attention over the last decade, with its rose gold chain link options for ladies proving very popular and generating a new demand for this variant on the classic precious metal. The Parker, Darci, and Slim Runway are no sure at the top of many a fashionista‘s Christmas list this year, and will be seen gracing wrists in the world’s biggest fashion capitals in 2023. Of course, handbags and watches aren’t the only significant goods from Michael Kors, nor are they solely responsible for the brand’s soaring rise.
This world-renowned designer of luxury apparel, footwear, and accessories has come a long way since its inception in 1981, and it currently produces a wide range of high-quality items under the hallmark Michael Kors Collection and other ‘Michael’ names. Today, you can visit one of the brand’s exquisite boutique boutiques in nearly every major city around the world, from London and New York to Milan and Paris, and even Tokyo and Dubai. In 2023, almost everyone has heard of Michael Kors, and the majority of them want a piece of this opulent fashion pie.
In 2023, just about everyone has heard of Michael Kors, and the majority of them covet a slice of this lavish fashion pie for themselves. Image credit: shawnwilliams4433/Bigstock.com
But how did the designer – and the brand – achieve their current levels of success? A sense of ageless charm and enduring sophistication surely plays a role. Michael’s ability to create trends and transform them into goods that not only have their finger on the fashion pulse, but are also totally wearable with it, is a unique gift that not all designers possess – and it’s one that has thus served him and the larger company well. Kors has continued to bring goods to market with each new season that have invariably become considered as must-haves, going on to be recognized as iconic pieces that people are eager to part with their hard-earned dollars to be seen wearing.
The namesake label’s apparel and accessories are made to survive the test of time, radiating timeless elegance for many years to come – and that, in and of itself, is the epitome of luxury. Of course, they come at a cost, and the fact that they are sometimes linked with big price tags adds to their allure. Michael Kors coupons are uncommon because the majority of brands that have successfully established themselves as a notable name in luxury fashion have done so on the premise of scarcity and exclusivity – two things that endlessly appeal to an affluent, high-net-worth customer base who want to be seen in only the finest attire money can buy – and items that not just anyone can afford.
Michael Kors is the luxury ready-to-wear and accessory brand founded by Michael Kors in 1981. Image credit: Ursula1964/Bigstock.com
Nonetheless, the Kors concept of luxury has never been about ostentation – just the contrary. Michael Kors has always kept its branding unobtrusive in order to avoid cheapening its items and to continue to garner favor with rich buyers who, while aficionados of high-quality goods, like to be discreet and keep things simple when getting dressed and picking their accessories. Less is more, as the adage goes, and this has never been more true than in the world of fashion.
Luxury brands that understand this and have continued to appeal to the traditional luxury customer by maintaining optimal quality without ever resting on their laurels while also adapting to an ever-changing market and fully embracing the digital world we now live in are those that have seen long-term success and are likely to stick around for generations to come. Many big name luxury labels have fallen by the wayside along the road, but Michael Kors appears to be in it for the long haul.