Hailey Bieber and Gray Sorrenti Dazzle in Saint Laurent’s Iconic Campaign

Anthony Vaccarello, staying true to his select circle for Saint Laurent’s ads, once again features his favorite muses and photographers. His consistent vision showcases familiar faces like Awar Odhiang and Kate Moss, along with photographers like Juergen Teller and David Sims. Since 2016, Vaccarello has led the iconic French fashion house, and for the Summer 2024 campaign, he brings back two of his favorites: Hailey Bieber and Gray Sorrenti.

This duo highlights Vaccarello’s collection, initially revealed at Paris Fashion Week in September. Hailey, returning for her third campaign under Vaccarello, is photographed by Gray Sorrenti, who previously captured her for the Fall 2023 series. Gray, daughter of renowned photographer Mario Sorrenti, photographs Hailey against vibrant brickwork in this sunlit campaign, which also debuts the Ray-Ban x Saint Laurent collaboration.

Saint Laurent Summer 2024 : Hailey Bieber by Gray Sorrenti

Saint Laurent Summer 2024 : Hailey Bieber by Gray Sorrenti

IMAGE | FACEBOOK/SAINTLAURENT