The introduction of each fresh Gucci marketing initiative consistently reflects Sebato De Sarno’s distinctive vision for the renowned Italian fashion brand. From the groundbreaking moment with Daria Werbowy to the airport escapades featuring Kendall Jenner and Bad Bunny, and the recent spotlight on Billie Eilish unveiling Gucci’s inaugural vegan handbag, De Sarno’s influence is unmistakable. Now, as the festive season approaches, De Sarno’s inaugural holiday campaign as the creative director takes center stage, celebrating the profound spirit of togetherness.
In preparation for the joyous and festive season, friends and family gather in front of photographer Anthony Seklaoui’s lens, creating a tableau of warmth, joy, and, of course, an assortment of covetable Gucci merchandise. This campaign not only captures the essence of the holidays but also emphasizes the importance of shared moments and connections, echoing the values of unity and camaraderie in the Gucci community.