Gisele Bündchen: The Epitome of Elegance in Frame Denim’s Winter 2023 Showcase

Gisele Bündchen continues to work her magic in Frame Denim’s Winter 2023 campaign, showcasing her legendary status in the fashion world. Known for turning every magazine cover and advertising campaign she touches into pure gold, Gisele is an icon and a true legend in the industry.

Throughout 2023, Gisele has graced the campaigns of major brands like Louis Vuitton, Jimmy Choo, and Victoria’s Secret, solidifying her status as the moment in fashion. Frame Denim, an American fashion label, has previously featured top models like Karlie Kloss, Andreea Diaconu, Lara Stone, and Natasha Poly. Gisele now joins this prestigious list as the face and embodiment of Frame Denim for Winter 2023, as captured by the renowned British fashion photographer David Sims.


The Winter 2023 campaign takes a back-to-basics approach, featuring classics reimagined from the collection. Gisele effortlessly dons super-wide flared jeans and oversized denim jackets, exuding her signature nonchalant charm while radiating a timeless sense of sex appeal in the campaign’s simplistic imagery. Gisele Bündchen’s ability to make the ordinary appear extraordinary is once again on full display in Frame Denim’s latest offering.