Gigi Hadid, Joan Smalls, Irina Shayk and Adriana Lima Pose Up a Storm in Max Mara’s Spring 2020 Campaign

Ever since 2016, we’ve applauded Max Mara for making the marvelous decision to welcome back Steven Meisel as its campaign photographer of choice. Meisel’s campaigns for the Italian fashion house during the 90s were everything (and more) and he continues to raise the bar in 2020. Following last season’s multi-girl casting, Meisel opts to shoot another handful of the industry’s finest for Max Mara’s Spring 2020 offering, assembling models Gigi Hadid, Joan Smalls, Irina Shayk and Adriana Lima before his lens in a studio setting in outfits picked by Carine Roitfeld.

Max Mara S/S 2020 : Gigi Hadid, Joan Smalls, Adriana Lima & Irina Shayk by Steven Meisel

Max Mara S/S 2020 : Gigi Hadid, Joan Smalls, Adriana Lima & Irina Shayk by Steven Meisel

Max Mara S/S 2020 : Gigi Hadid, Joan Smalls, Adriana Lima & Irina Shayk by Steven Meisel

IMAGE: COURTESY OF MAX MARA

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