Emanuele Farneti had some extremely large shoes to fill when he took over Vogue Italia and two years later, our forum members still aren’t completely on board with his vision for the magazine (or over the loss of Franca Sozzani). Not even covers featuring Anok Yai, Amber Valletta and Shalom Harlow have sufficed. Now with a change in creative directors (Giovanni Bianco out, Ferdinando Verderi in), the mag drops a trio of covers for July 2019. You can choose from Gigi Hadid by Alasdair McLellan, Imaan Hammam by Theo Sion and Karen Elson by Harley Weir.
For our forum members, the covers were proof Farneti is in way over his head. “R.I.P. Vogue Italia…” wrote phungnam96.
“Nothing makes sense to me, especially how they scream ITALIA on the covers. They could’ve stuck to just fashion instead of throwing around random ideas,” scolded Conbothsides.
“Not a single redeeming cover! And why would anyone cover Imaan’s face up like that? Is it to make the other covers stand out? Ridiculous covers, ridiculous concept,” echoed Benn98.
Also sharing a total lack of enthusiasm was MON: “Knew it. A new creative director will not save this magazine. The EIC is the main problem. Terrible. What does all of this have to do with DNA? I never clamor for a person to leave his job, but Farneti has to go.”
GivenchyAddict felt the same way. “Too literal. Not interested. There is no conversation to engage on DNA and how we came from different communities as they just put out blatant sponsored covers by Louis Vuitton.”
“This is NOT the way you want to usher in a new era, but then it’s just another gimmick by just another Vogue edition!” called out Miss Dalloway.
“The perfect example of when you take everything so literal. How I miss the Franca era,” noted Ed..