Sustainability has been on the rise since the 1980s. On January 31, Dolce&Gabbana, an Italian luxury fashion house, confirmed its intention to ban fur from all future collections. Animal rights organizations such as In Defense of Animals (IDA), Humane Society International, and the Fur Free Alliance applauded the announcement. Only a few months ago, the Italian Senate voted to prohibit fur farming and the breeding of fur-bearing animals.
“Fur and angora cause extreme cruelty to animals,” said IDA Communications Director Fleur Dawes in a statement. “We appreciate Dolce&Gabbana’s efforts to set the trend for compassion.”
Dolce&Gabbana has previously used animal furs in its designs, but it is now embracing faux fur more than ever. The fashion house will continue to collaborate with fur artisans to incorporate faux fur, which is made sustainably from synthetic fabrics and recycled materials — the brand refers to it as “eco-fur.”
Fedele Usai, Dolce&Gabbana’s communications and marketing officer, stated that the use of animal fur cannot ensure a sustainable future in fashion.
“The entire fashion system has a significant social responsibility role that must be promoted and encouraged: we will integrate innovative materials into our collections and develop environmentally friendly production processes, while at the same time preserving artisans’ jobs and know-how otherwise in danger of fading”.
In recent years, more brands have joined this movement, including Moncler, Gucci, and Bottega Veneta, which have all gone fur-free. Celebrities such as Kim Kardashian West wore faux fur in 2019, and Billie Eilish even persuaded American brand Oscar de la Renta to go fur-free at the Met Gala in 2021. The sustainability wave is unmistakably here to stay, and we anticipate that more brands will join this worthy cause.